(1 year 4 months)

(2 years 6 months) Oversee end-to-end event marketing endeavors, administer event budgets, and verify the optimal allocation of resources to yield value-over-time results. Lead sales, product, technical, and executive teams to streamline event planning and drive operational excellence. Craft integrated marketing campaigns targeting key decision-makers and influencers and manage the creation of event-related content and collateral.

Executed a marketing strategy to regulate all aspects of digital campaigns, event management, and content development, build brand recognition, and maximize lead generation. Steered the launch of eBooks, blogs, webinars, and targeted content to engage restaurant owners and showcase product value. Revamped the company website to enhance branding and improve user experience. ♣ Managed a $180K+ annual marketing budget focusing on accuracy to deliver measurable business outcomes. ♣ Attained long-term branding consistency and improved conversion rates by 65% by identifying areas of improvement and redesigning the corporate website. ♣ Orchestrated monthly educational seminars at trade shows and five additional roadshow events while coordinating all logistical, promotional, and strategic aspects to capitalize on product awareness and facilitate business development. ♣ Produced three eBooks, a blog, and a webinar series to support sales initiatives and amplify customer engagement by 100%. ♣ Initiated rapid experimentation with data-driven strategies to determine high- performing channels and approaches for sustainable business growth. ♣ Partnered with the VP of Sales and formulated customized event strategies to realize broader business development goals.

(2 years 5 months) Directed digital marketing functions, including social media, content marketing, and programmatic advertising, to enhance revenue and subscription growth and piloted sales, design, editorial, and distribution teams to publish 20 Chiropractic Economics and 12 Massage Magazine issues annually. Optimized client campaigns and promotional efforts, supervised an internal team of two members and 10 External Freelancers and led content and marketing initiatives to guarantee high-quality output and timely delivery— restructured workflows for trade shows and media sponsorships to maximize engagement and operational efficiency. ♣ Increased monthly social media advertising revenue by 1.5K%, scaling from $1K to $15K+ within two years. ♣ Founded and led an internal marketing agency and provided insights to generate $400K+ in client revenue within 1.5 years. ♣ Accomplished $20K+ in annual sales revenue by introducing programmatic advertising and digital media buying methodologies and incorporating innovative product offerings. ♣ Designed lead-generation assets, such as eBooks, webinars, and eCourses, to enhance client acquisition by 5% annually. ♣ Played a pivotal role as a Digital Marketing Expert during sales meetings and rolled out newsletters, emails, and paid social media campaigns across Facebook and LinkedIn to elevate overall revenue by 10% annually. ♣ Oversaw media sponsorships and trade show booths for major chiropractic events to increase subscriptions and lead conversions. ♣ Performed digital, CRO, SEO, website, and social media analysis and implemented changes to improve strategies and client results.

(1 year 10 months) Greater Memphis Area Pioneered the strategy and implementation of digital advertising campaigns across 10+ platforms, including social media, video, email, and search to manage and grow a portfolio of 75+ clients. Collaborated with sales and marketing teams to draft creative strategies, perform detailed performance analysis, optimize campaigns, and augment overall client satisfaction. ♣ Prepared weekly, monthly, and on-demand reports for clients, account executives, and sales leadership to provide actionable insights into campaign performance while maintaining transparency. ♣ Achieved $2M station digital sales budget for two years to position WREG as #1 in the Memphis market during annual sweeps. ♣ Steered advertising initiatives across OTT, CTV, and SEO channels to elevate the station's competitive edge. ♣ Supported sales and marketing teams in capturing business development opportunities and mapping creative strategies to ensure business success. ♣ Delivered optimization insights through campaign performance analysis, enhancing results for 75+ clients.