(4 years 1 month) o Leading sales and market expansion across African regions, focusing on untapped growth opportunities and distributor optimization. o Developed and executed strategic sales initiatives, enhancing market coverage, operational efficiency, and in-market performance. o Built and led high-performing teams with KPI-driven accountability and structured performance monitoring. o Strengthened supply chain and inventory processes to improve product availability and reduce operational inefficiencies. o Ensured compliant and cost-conscious operations across diverse regulatory environments. o Collaborated closely with marketing, supply chain, and finance to deliver aligned execution across key markets.

(5 years 5 months) o Managed Home Appliances division with full P&L responsibility across UAE and Oman. o Transitioned the business to a fulfillment distributorship model while maintaining sales, Market Share and customer satisfaction. o Managed PSI planning, inventory control, and pricing strategy effectively. o Developed online business with direct partnerships with key eCommerce players like Amazon & Noon. o Direct engagement with key retail partners (Carrefour, Lulu, Emax, SharafDg) and other major OR & IR partners. o Achieved consistent revenue growth YoY and Market share leadership

3 years 5 months (1 year 1 month) o Oversaw sales across GCC and CIS, covering refrigerators, washing machines, cookers, microwaves, and vacuum cleaners. o Delivered revenue and profit targets through effective PSI planning, sales forecasting, pricing strategy, and promotional execution in close collaboration with regional distributors o Maintained strong market involvement by working alongside distributors to support retail execution and engagement with key partners such as Carrefour, Lulu, Sharaf DG, and Emax. o Provided strategic and operational support to distributor teams to enhance sell-through and achieve market-specific objectives

(2 years 1 month) o Managed regional product portfolio across Middle East and Africa: Trimmers, Shavers, Stylers, Dryers, Epilators, and Straighteners. o Led OPSI management across distributors and drove product alignment with market needs. o Conducted product training and organized promotional activations and dealer events. o Drove successful product launches and improved in-market performance through strong OPSI control and localized go-to-market execution o Organized dealer seminars and consumer-focused activations, including a major product showcase at the annual partner event.

(2 years 1 month) o Managed corporate sales for Etisalat’s “Business Super” and led a team of 50 field sales executives for residential product “e-Life” across Abu Dhabi. o Drove customer acquisition through market visits, cold calling, and networking, while supporting team performance and daily operations. o Coordinated with Etisalat’s regional channel to execute local campaigns and ensure service activation.