- Counsel prospective college students on the undergraduate college admission process through personalized communications, 1:1 student meetings, campus tours, and high school visits.- Recruit prospective students in-person and virtually at regional and national college fairs, regional and out of state high school visits, and on-campus events.- Review student applications and coach them through scholarships, financial aid, and finding their college fit after being admitted to the university. - Manage and create content for the Chatham University Admissions Instagram page to share the Chatham experience with prospective and current students and stay an active part of their social media content. Manage Admissions Student Ambassador who helps create and attain student-created social media content for the page. - Present information presentations at campus events and virtual fairs. Created curated presentation “The Holistic College Application” to offer to students and high school counselors with event activities to keep students engaged and make the application process accessible to all students. - Created, organized, and launched first ever Chatham Cougar Crawl event for students to visit campus and play interactive games to enjoy a more dynamic campus visit experience. Assist with other Admissions Department campus events. - Member of the Chatham University White Aspiring Allies Group, which hosts discussions addressing the ways we can be allies to our students and colleagues of color, ways to address white fragility, and how we can promote an actively anti-racist campus community. Regularly attend Diversity, Equity & Inclusion events and trainings hosted by the university.

• Aid in the recruitment of hundreds of students by increasing local and national visibility through dynamic digital and email marketing campaigns, traditional print advertising, PR outreach, and promoted social media content.• Spearhead the implementation and customization of Acceptd admissions platform. As the point of contact with Acceptd, I assist with training the PBT school team on using the account and help to manage messaging with students who have applied or are in the process of applying.• Manage $65,000 financial budget for PBT School Marketing, identifying and tracking current spending patterns and forecasting future spending. Determine advertising contracts with clients.• Run monthly school marketing meetings, with marketing, creative, school operations, and artistic directors, outlining upcoming projects, timelines, and content needs for all marketing projects.• Photograph, design, and edit content for social media, digital and print advertising, and the website to ensure creative brand continuity throughout all media. Edit with Adobe Photoshop, Premiere Pro, and InDesign programs.• Create and manage social media calendar for PBT School and Company, ensuring quality content is regularly posted across channels to keep combined audience of over 71,000 followers engaged.• Develop, design, write, and obtain assets for the monthly Community Division e-newsletter, with a reach of over 3,000 members, to inform members of current news and events.• Founding member of the Engagement Committee and Equity Transition Team, working to establish implementing Diversity, Equity, Accessibility, and Inclusion (DEAI) practices. Serve on the PBT School Subcommittee, establishing DEAI policies in the school to make it a more inclusive environment reflective of the Greater Pittsburgh Area community.

• Photographed, designed & edited social content, utilizing Adobe Photoshop, Lightroom & InDesign programs, for client’s social media platforms to establish quality content that resonated with their audience. • Created social media calendars, scheduled and managed posts through programs such as Sprout Social and Facebook Business Manager to maintain timelines for better efficiency and posting accountability. • Ran and monitored influencer programs and campaigns across social media channels and blogger platforms to expand audience growth. • Created analytics decks after each campaign to summarize the results of the social campaigns and determine future strategies. • PR tasks: proofreading PR releases, crisis reports, & other various documents, creating media lists for PR clients utilizing Cision, and pitching for client events.• Performed a variety of tasks for the New Business team including creating SWOT analyses, shooting & editing company headshots, posting blogs to the company website, and managing the company’s social media channels such as LinkedIn, Instagram and Facebook.

• Reached out to schools & organizations to promote PCT upcoming events.• Ran partner receptions & information booths at shows and personally communicated with kids & parents at shows to create a relationship with our guests. I was also the designated theater house manager at suburban shows, which gave me the skills in managing groups of people.

• Ran social media accounts, working primarily in Facebook and Instagram, and created monthly social media calendar.• Photographed, coordinated, and ran in-store events and participated in marketing events across the Greater Pittsburgh Area.• Designed digital and print marketing pieces, adhering to company branding.