Work experience

• Partner

  Vietnam Digital Communications Asociation-VDCA

  2024.10-Current

  (a year)

  Vietnam
• SEA Senior Enterprise Sales Manager

  Affle

  2022.07-2024.08

  (2 years)

  (2 years 2 months) Being sole representative of RevX-Programmatic Arms at Industry event & Workshop : MMA Innovate, White Night Connect, Omega Gaming Industry Talk, Vietnam Gameverse by FPT Online, etc... Always achieve revenue target minimum 80% of individual KPI Actively hunt and close direct Enterprise client : OKX, VTV Live, VTC, Babilala, McDonald, etc... Manage and activate new and maintain existing local agency with exclusive campaign : PMAX, Dinos, A-Digit, Omnicom Vietnam, Mindshare VN, Pencil Group, Adtek, etc...
• Vietnam Country Manager

  InMobi

  2020.12-2022.06

  (2 years)

  (1 year 7 months) Vietnam Be the sole Representative of InMobi for full-funnel Affiliate, Programmatic DSP & Social - Tiktok & Apple Apple Search Ads Premium Agency for Performance App for Vietnam Market - Grow and Maintain Pipeline of 20-30+ clients in a quarter including both Buy Side and Sell Side -Handling both Direct Clients and Agencies Performance Campaign on CPI/ CPA payout - Align across stakeholders from Legal, Finance to Delivery Team to onboard and scale campaign to achieve budget given - Focusing on UA and Retargeting/Remarketing Campaign with commitment of soft KPI or hard KPI like RRD1, RRD3, RRD7... or New Register User (NRU), 1st-purchase, EKYC register... and try to optimize toward LTV and ARPU - Segment Targeted : BSFI, Fintech, E-commerce, OTA & Gaming (NFTBlockchain, Midcore, Hardcore, Hyper Casual) Agencies Handle: Accesstrade, Omega, Chin Media, etc... for Banking Campaign : MB Bank, TNEX, TP Bank, etc Direct Clients : Zalo, FPT, Galaxy Group (Galaxy Play & Galaxy Education), FE Credit, Sendo, VN Life Group, VNG, VTC, Wolfun Thetan Arena NFT, Funtap, Funni, Amanotes, Onesoft etc... *Achievements : - growth 3X the pipeline of both direct & indirect campaigns in 1 year despite the pandemic in VN & India - Close the biggest quarter IO ever in VN Q4 2021 - 500k$ for FE Credit Client - Close the biggest quarter IO for Agency in Q1 2022 - 100k$ - Constanly achieve OKRs : 1. 200% of New Hunting 2. Personal Revenue of 100k - 150k each quarter 3. 150% of Cross Sales : ASA, Tiktok, Google and InMobi DSP (UniqloCampaign)
• Business Development Manager

  Ramco Systems

  2019.07-2020.12

  (2 years)

  (1 year 6 months) - Market coverage : Vietnam, Myanmar, Cambodia, Thailand and Laos (Mekong Territory) - Business Development and Consulting: Focus on business process optimization and explore opportunities in Vietnam. Manage relationship with prospective customers. - Go-to-market strategy for nurturing and networking with potential client - Lead Generation through Google Adwords and LinkedIn Channel with managing the pipeline using Hubspot with up to hundreds of opps - Qualifying prospect through cold call, warm call, email or direct meeting - Attending events to educate customer toward Ramco brand name - Hunting for new deal through outbound call after prospect qualified and through partnership with Product focus on for Ramco HRMS (Core HR,Time&Attendance, Recruiting Modules) and Logistic solutions ( WMS, TMS) respectively - Maintain good relationship with C-level decision maker such as CIO, CEO, HR Manager ... Clients and partner in the pipeline : Tan Hiep Phat, ILA, Sabecco, Microsoft, FPT, VNG Cloud, Viettel Post and Golden Gate Group.
• New Business Sales Associate

  Google

  2018.10-2019.07

  (10 months)

  3 years 6 months - Approach and negotiate with Start up or New Direct Client for new hunting and reactivation for getting direct Budget for Google Marketing Solution - Develop client specific pitches, make presentation and responsible for closing the deal/complete the contract by analyzing market strategies, deal requirements and financial information. - Working cross function with Legal, Account Strategist, Finance Team for Execution of agreed media plan of Partnership Deal. - Work with technical teams, operation teams and other internal colleagues to meet customer needs - Follow up and maintain a good relationship with working partners - 30% of Account Management to consult the right marketing campaign and optimization strategy for clients - 70 % of Business development to hunt for new business such as Luxstay, Bamboo Airway, Be Group, etc... - Protects organization's value by keeping information confidential. - Lead Generation and Qualified Customer with least minimum of 300,000$ yearly Budget. - Taking part in Partnership with Shopee, Airpay, Air Asia, etc... for comprehensive Google Marketing Solution : Search, GDN, Youtube and Gmail Ads Customers : Uniqlo, King Coffee, Bamboo Airways, Luxstay, Redsun ITI, Lotus Group etc...
• Inside Sales Account Manager

  FFF, Chin Media, Novaon, Seongon and Clerver Ads

  2016.02-2018.10

  (3 years)

  (2 years 9 months) - Managing SMB Google customers with up to 50-80 accounts within MCC accounts for setting up and optimizing Adwords campaign including Search, GDN, Youtube and Gmail. - Working across with Support team for ad copy creation, data tracking and campaign optimization. - Communicates to customers via phone, email or chat for any issues related to their performance with Google AdWords and Google My Business platforms - Manage the relationship between Google and its customers resulting in increased business by providing consultative advice sales solutions. - Act as a voice for users/advertisers to provide product and process improvement opportunities back to Google *** Main Role : Optimize Adwords campaign base on needs and interest of both agencies and individual marketer - Specialist on Search Network and Display Network to attract traffic to customer's websites (Remarketing, Dynamic ReMarketing, CPA bidding, etc..) - Ensure high customer satisfaction ( above 91% CSAT) - Ensure interaction time within 24 hours *** Achievement: - 6 Adwords Exam - 1 Analytics Exam
• Management Trainee

  International Minh Viet JSC

  2015.05-2016.02

  (10 months)

  Ho chi minh
• Marketing Communication Officer

  PROPZY.vn

  2014.09-2014.12

  (4 months)

Educational experience

• RMIT University

  Business/Commerce, General

  2012.01-2015.01

  (3 years)

Certificates