Work experience

• Copywriter

  Herbalife

  2021.09-Current

  (5 years)

  (4 years 10 months) • Craft high-engagement marketing copy for product launches, promotions, and live events across email, social, video scripts, and events • Partner with cross-functional teams to ideate and produce newsletters, email campaigns, video scripts, and social content for multiple B2C audiences • Wrote scripts for a company-wide safety video (now played at all live events), a product-icon explainer series, and a Gen-Z distributor success series • Develop and optimize weekly/bi-weekly newsletters that drive audience engagement and strengthen brand awareness • Author blog posts that build deeper consumer connection and increase Herbalife brand loyalty
• Copywriter, Corporate Communications Coordinator, New Business

  Hylink Digital Solutions

  2019.12-2021.09

  (2 years)

  职位:Lead (1 year 10 months) • Developed brand social media strategy, ad copy, and email marketing campaigns for CPG clients including Talia Pizza, Culturelle, Bosch, and FluffCo • Produced and managed LinkedIn video series featuring agency staff on advertising topics, increasing Hylink’s reach by 300% • Secured and project-managed new business opportunities, growing the pipeline by 500% • Oversaw internal communications, U.S. website blog, and agency social media channels • Crafted targeted media pitches that secured press coverage and strengthened Hylink’s brand image in the U.S. • Drafted submissions of client advertising campaigns for industry awards and secured several 2019 Shorty Awards
• Account Coordinator - Amgen

  Williams Lea Tag

  2019.06-2019.09

  (4 months)

  -Oversaw creative marketing firm’s client relationship with Amgen and ensured the client’s needs were communicated effectively to relevant departments. -Met with multiple Amgen representatives, drafted project briefs, and monitored work from start to client acceptance. -Orchestrated multiple projects concurrently, updated job status sheets, crafted monthly finance reports; investigated and reported on deviations from budget. -Improved account team efficiency by 200% through streamlining tracking system, handling multiple issues in workflow.
• Account Coordinator

  PLASTIC

  2019.02-2019.05

  (4 months)

  • Drafted press pitches and media outreach that secured placement and favorable coverage for entertainment and lifestyle clients • Coordinated with event sponsors to submit clients; drafted event memos containing specifics and background • Drafted proposals for potential business, updated bios, and managed company and client calendars • Replied to daily HARO press inquiries and pitched clients to reporters at media outlets • Managed client relationships and addressed any issues or concerns raised by clients
• Intern/Account Coordinator

  Lobeline Communications

  2017.02-2019.01

  (2 years)

  • Wrote press pitches and HARO responses that increased client media coverage by 50% and secured print/podcast interviews (includingEntrepreneurial Chef magazine) • Collaborated with entertainment PR team on client campaigns and media outreach
• Account Coordinator

  HealthWell PR

  2016.08-2016.12

  (5 months)

  -Drafted media alerts, press releases, and media placement pitches. -Assembled press kits. -Obtained media placements for clients.
• Intern

  RHEA FILMS

  2015.05-2015.08

  (4 months)

  -Wrote film script coverages and identified scripts for development. -Managed a database with potential projects. -Prepared materials for the company’s booth for 2015 San Diego Comic-Con.
• Intern

  Piller/Segan

  2014.05-2014.08

  (4 months)

  -Wrote script coverage of television and film proposals to evaluate for development. -Researched rights on creative materials. -Authored promotional social media campaign for Stephen King-inspired television show “Haven.”

Educational experience

• Chapman University

  Screenwriting and Minor in PR

  2013.01-2017.01

  (4 years)

Certificates