- Develop brand and product strategy and communication to contribute to business growth. - Build and manage online and offline communication channels. - Create plans for setting up and implementing display shelves, billboards, and product exhibitions. - Develop budgets and control marketing expenses. - Plan and organize customer conferences, brand events, both online and offline. - Manage, check, and supervise the progress of suppliers' work. - Manage and build the marketing team. - Manage, supervise, and train the promotional and brand representatives (PG/PB) team. - Manage communication risks and brand image. - Manage marketing material inventory (brochures, gifts, catalogs, displaysamples, etc.).

(1 year 6 months) - Oversee the portrayal of the brand across both digital and traditional channels (MT & GT), managing elements such as social media, website presence, email campaigns, advertisements, and merchandise displays at GT and MT stores. - Formulate marketing plans and brand campaigns in accordance with an aligned marketing strategy and budget. - Coordinate, implement, and monitor a comprehensive range of marketing activities spanning events, SEO, content management, PR, media, key opinion leaders (KOLs), sampling, point-of-sale materials (POSM), offline marketing, and more. - Take charge of generating monthly performance reports and conducting weekly marketing surveys, ensuring real-time updates on competitive activities, customer insights, and market opportunities. -Effectively oversee and allocate the marketing budget and expenditures. - Customize operational market information for new product development (NPD) promotions and marketing activities. - Execute all operational aspects for the overall brand, including visual merchandise, sponsorship, and related activities. Achievements: - Successfully led over 100 conferences targeting B2B and B2C retailer customers, with attendance scaling up to 100 - 500 within 2 years. - A marketing representative visited Midea's factory in Thailand along with key partners of the company. - Received the "Staff of The Year 2021", "Staff of The Year 2022" award, recognizing outstanding contributions among 30 employees out of a total of 200.

(3 years 4 months) Trade Marketing: - Managing and creating content for posts on the fan page and website. - Producing necessary materials for sales points. - Organizing promotional programs, online and offline mini-games. - Arranging events and customer conferences.