NGUYEN Mai Phuong's Resume

NGUYEN Mai Phuong

TikTok LIVE Agency Manager

Female

Live in Vietnam

Nationality Vietnam

TikTok LIVE Agency Manager
TikTok
2024.06-Current
(2 years)
Ho Chi Minh City, Vietnam
Senior Commercial Manager
CloudEats
2022.07-2023.09
(a year)
Ho Chi Minh City, Vietnam Excited to join Cloudeats as I was inspired by the Founder’s passion and their stories of building the Leading Technology empowered Food services ecosystem in SEA. More to say I was proud to be part of the 2nd wave of Cloudeats Vietnam: crack the code for growth & strengthen our position as a leading FoodTech company. As a Commercial Brand Manager, my focus on: - Built a “less-for-more” Brand Portfolio that focuses on Performance (volume-driver brands) - 75% less brands generated 4X in Volume compared to the same time of previous year - Collaborated closely with Performance team to build Brand growth Strategy with Food Delivery Platform (exclusive brand, customized menu for promotiononly, etc.) to maximize Brand’s potential - Constantly enhance Menu Engineering Strategy to minimize Operation complexity and improve ingredients efficiency in satellite kitchens - Defined Success formula to Build Hero brands, from there set the standard Framework for: “How to build a brand from ZERO” - Success stories: #1 Hero: Cơm Chiên Chảo Lửa - 8X in Daily revenue after 4 months #2 Hero: Jjang! - Cơm trộn Hàn Quốc - 8X in Daily Revenue after 2 months - Shaped a data-driven Brand team by Develop strategy & Build Scenario Planning based on Automotive Data Dashboards (designed by BI team). Therefore the team can timely adjust and react to maximize productivity
Category Brand Manager
Lotus Group
2019.11-2022.07
(3 years)
Ho Chi Minh City, Vietnam With my proven dedication & performance, I was honored to be promoted to Health & Beauty Category Manager-anew category created alongside my promotion. I was building the team from Zero to define Growth strategy, negotiated & on-boarded new brands to fulfill the Category’s business mission for 3-year. - Recruited & managed total team headcount (in HCMC & Ha Noi). Be responsible for Category’s overall KPI, including but not limited to P&L, Market Share, Internal Category Sales Contribution & MoM Growth, Brand’s strategic status with Key Retailers - Led the team to build & implement Yearly & 3-year strategy (focusing on 02initiatives: Placement Strategy, Consumer Acquisition & Retention) - Led the new wave of revenue with E-commerce: pilot-launched 3 Flagship stores on Lazada & Shopee - indirectly contributed to Category and Company’s unchanged revenue stream during COVID-19 lockdown. By H1’2022, E-commerce Revenue accounted for 45% while not hurting the Sales from other channels. - Established end-to-end CRM system (upgraded from previous version) to secure Customer Loyalty & Retention rate (37% by H1’2022), while track & maintain campaigns performance (~23% MoM growth by H1’2022) - Corporated with MT channel team to expand to new model in H1 '2022: bookstore, and Pharmacy, led to the 3.4X in sales. - Nurtured 02 brands into Company’s Hero Brands: Popin Cookin #3 In Sales & Revenue contribution - 6.5X growth in 4 months Torayvino #5 - 4.7X growth in 6 months, #1 Best-selling brand in E-commerce portfolio 职位:Senior Assistant Brand Manager April 2018 - November 2019 (1 year 8 months) Ho Chi Minh City, Vietnam The overall role is to create consumer demand - formulating the brand’s long- term strategy and developing and executing marketing plans in Homecare & Personal Care category: - Built & scaled route-to-market plan nationwide (including Trade marketing,Retail enlistment, Instore Communication) - Responsible for Brand P&L/ cost-structure and monthly growth performance of >20% in revenue. - Utilized the Group’s multi-business database to successfully acquire 30–40% new users monthly, at the same time saving approximately 60% acquisition cost (COC) for the new brand(s). - Boosted Brand Performance via digital marketing channel (including but notlimited to SEO, SEM, Google Ads & Facebook Ads) that led to E-commerce growth traction of >30% monthly, accounting for 27% Sales Contribution of total Brand performance at the end of 2019. - Built CRM system & strategy for Homecare & Personal Care category in general that increased monthly retention rate from 22% to 39% in 2019 - Set up Automated reporting system for Brand in-charge (later on bereplicated to total Company practices) to analyze Consumption, User retention tracker, predict Sales Forecast for next Quarter and Measure the effectiveness of Adhoc Marketing Campaigns. 职位:Business Development Specialist April 2017 - April 2018 (1 year 1 month) Ho Chi Minh City, Vietnam Was proud to be the 1st member of the Business Development & Partnership team-ateam directly led by the CEO (Mrs. Le Van May) with the goal to expand the Group’s business in F&B, FMCG, Retails, Agriculture, Manufacturing & Export by exploring and forming partnerships with International Brands & Organizations (especially from Japan). In this position, I was covering: - Closely worked with CEO, and Function Heads, to formulate overall Expansion strategy in the Group’s each function business - Coordinated with cross-functional Departments to make Business Plan Appraisal to our Overseas Partners, including but not limited to: 5-year Strategy Plan, Route-to-market, Financial Projection Plan. Therefore, our team was proud with the Partner acquired rate of 100% - Built the first Lotus Group’s White Label Brand in F&B: Meiwa Including but not limited to: Brand name & concept, Brand Guidelines, Product line portfolio, route-to-market. Success stories: Salmon Flake Meiwa - dedicated baby food for age group 9+ to 36+month, quickly becoming #3 Best-seller in ConCung (no.1 Mom&Babyretail) in Baby Weaning Food, Salty food segment after 7 months - Implemented to nurture & grow the Brand in Vietnam in its first 1-year period. With multiple campaigns ATL/ BTL nationwide, my team successfully observed an average 8X growth in revenue & 3X increase in monthly new acquired customers, per brand. - Utilized the Group’s multi-business database to analyze customer insight & consumption behavior to predict new wave of growth & build CRM strategy that increased monthly retention rate by 45-60% (depending on the Category) - Led the Partnership team to invite & assist Japanese potential Partners/ companies to join Lotus Japan Festival (the biggest Japan Culture Festival inHCMC at the time), to test the market and engage with Vietnam customers. Occupied 55% of the Vendors share, accounting for 80% revenue of the Festival in 2018 (booth rental, consulting & Marketing services)
Senior Sales Associate
Savills Vietnam
2016.06-2017.04
(a year)
Ho Chi Minh City, Vietnam Joined Savill’s International Sales Team as the 4th member-anew team built to dedicate for International Real Estate Investors - inbound & outbound. - Built a market landscape & 5-year Investment Plan & ROI for International Investors - Worked closely with Real Estate Companies to hold exclusive Launching Events, Consulting Events both within Vietnam & Overseas - attracting more than 200 potential investors, per event. - Constantly optimized Marketing Tools & Channels (Facebook Ads, Googleads, SEO) to acquire Potential Investors, and CRM tools to convert them to Sales with a CR of 12% quarterly. - Collaborated with Leasing & Property Management team to build an Investment ecosystem for Investors that connect “Property Purchase” to “Rental” (Corporate and/ or Residential Rental) to increase Trust & monetize across services - Increase Total revenue contribution of International Sales team from 13% to 38% in 6 months.
Import Procurement Buyer
VinCommerce-Amember of Vingroup
2015.12-2016.04
(5 months)
Ho Chi Minh City, Vietnam I was given the opportunity to deepen my expertise in Retail & FMCG with the Role of Import Buyer in VinCommerce-Acompany member of Vingroup, overseeing the Business of Supermarkets & Convenience stores. The Import Procurement team’s role was to enrich the Assortment of Vinmart & Vinmart + in order to create Competitive Advantage in the Market with Direct-Import goods (food & non-food) ready for the Services to our Customers. - Performed market research to see the Opportunity gap in Category, Product group that Vinmart can capture to meet customers’ demand - Analyzed & performed research for foreign suppliers of goods of the above mentioned Categories/ products, evaluate performance and satisfaction in terms of pricing, supply, delivery, and quality. - Developed and maintained relationships with prospective Foreign suppliers - Coordinated trial orders with new suppliers, and worked with Forwarder Agencies to arrange shipment and logistic to end placement: display at stores. - Worked with CM & Data team to make Sales forecast in order to build an effective & accurate system for monitoring Purchase Order - Built a go-to-market plan for each Brand/ product range in Vinmart & Vinmart + for a 6-month period and implemented closely with CM & Operations to store level.
Assistant to Procurement Director
Vingroup JSC
2014.11-2015.12
(a year)
Ho Chi Minh City, Vietnam Proud to join Vingroup right after my Graduation as the Assistant to Procurement Director of Vinmart - Vingroup’s newly acquired Business back in 2018. Our team launched the 1st Vinmart supermarket and Vinmart+ (CVS) in Ho Chi Minh city - setting foot for one of the biggest Supermarket Retail chains in Vietnam. - Performed weekly market research, worked with Data team to forecast demand, and led cross-functional teams (CM) to adjust monthly & weekly Purchasing Plan - In charge of Vinmart’s monthly D2C promotion campaigns, including but not limited to Daily Slashed Price promo, Categories’ weekly promo, in-store communication (Brand’s activations, Seasonal Campaigns, etc.) - Collaborated with Data team and each Category Managers to set up the System to control the Assortment list changes over week (new listing, de-listing, prices changes, POS allocation etc), and automated Sale report Dashboard - Produced weekly report on: Retail landscape competitiveness & analysis, overall Performance of Each Category (collaborated with CM) internally vs Competitors, Performance of Weekly Promotion (by category, types of promo,etc.) - Collaborated with cross-functional teams to implement launching plans for new Stores - Acted as key contact of Procurement Department to collaborate with internal departments to address issues related to Business growth (expansion plan,key Suppliers Partnership, Store operation, etc.)