Work experience

• General Director

  Ariston Group

  2024.01-Current

  (3 years)

  (2 years 7 months) General management of Ariston business in Vietnam market.
• Vice President - H&D & Power Product LoB, Cum Vice President

  xx

  2023.09-2023.12

  (4 months)

  . Oversee total performance of Cluster Home & Distribution and Power Product Line of Business for Vietnam and Cambodia market (both topline and bottomline) . Lead Cluster Vietnam & Cambodia Distribution (including IAD, OEMbusiness) and Ecommerce
• Vice President - Head of Distribution & Ecommerce Business (Cluster职位:Vietnam and Cambodia)

  xx

  2022.01-2023.08

  (2 years)

  (1 year 8 months) . Lead a multi-mil Euro P/L business of distribution across Vietnam and Cambodia . 80FTE
• President - NS BlueScope Lysaght Vietnam

  NS BlueScope

  2018.09-2021.12

  (3 years)

  5 years 6 months (3 years 4 months) Vietnam Oversee full operation of NS BlueScope Lysaght Vietnam (includemanufacturing, scm, engineering) . Legal representative for BlueScope Lysaght Vietnam . Multi-mil USD P/L management . 120 FTE responsibility
• Vice President - SMB & Retail Business

  xx

  2016.07-2018.08

  (2 years)

  (2 years 2 months) Lead the operation and development of retail brand (Zacs) across Vietnam & Cambodia, Philippine market . Multi-mil USD business management . Over 300 FTE management (including Field-force)
• Director - Head of Trade MKT & Super Premium Business

  AB InBev

  2016.01-2016.06

  (6 months)

  Vietnam . Lead country Trade MKT strategy & implementation . Be responsible for Super Premium Business performance (Budweiser Alu,Corona & Belgium portfolio of Hoegaarden, Leffe, Stella Artois...)
• Marketing Director

  Diageo

  2013.10-2015.12

  (2 years)

  (2 years 3 months) Country leadership member with multi-mil GBP and annual marketing expense over 10mil GBP . Lead Vietnam overall trade & marketing operation . Build and develop country strategy for the market . Focus on commercial development: channel expansion, trade execution, brand development in channel, channel marketing
• Head of Sales & Product Marketing

  Samsung Electronics

  2008.04-2013.08

  (5 years)

  (5 years 5 months) Rotated and developed in different roles in Samsung: . 2012 - 2013 : Head of Product Marketing - Mobile phone business - 400M USD Revenue P/L management . 2011 - 2012 : Head of Direct Account Channel – Mobile phone business - 250M USD Sales Revenue management + 2010 - 2011 : Business Unit Head of printer and monitor products - 80M USD P/L management
• xx

  Sony Ericsson Exclusive Distrubutor (P&T Mobile)

  2008.01-2009.01

  (a year)

  Trade MKT & Distributor Manager - Mobile phone business
• Regional Sales Manager

  xx

  2005.06-2008.03

  (3 years)

  (2 years 10 months) Lead the expansion for Sony Ericsson brand in North and Central Vietnam

Educational experience

• Prosci

  Change Management

  2017.07-2027.07

  (10 years)
• Schneider Leadership Academy - Franklin Covey

  Building Great Leaders Level3

  2023.04-2023.08

  (5 months)
• Bolton Business School

  Business Administration

  2010.01-2014.01

  (4 years)
• Foreign Trade University

  Foreign Economics Relation

  1999.01-2003.01

  (4 years)

Languages