(1 year 9 months) Community outreach role for a high-end athleisure brand. Role responsibilities include connecting with the local community, working with brand ambassadors, assisting with events sponsored by lululemon, email marketing, and driving traffic externally.

At Black Tape, our focus was using social media and other online media outlets (paidads, commercials, SEO) to leverage our client’s digital presence to increase traffic/sales. The scope of our clientele was small businesses, such as; restaurants, construction, HVAC, tech, and even luxury tattoo boutiques. I’ve had the opportunity to be part of various marketing campaigns that included film, editing, creating online advertisements, copywriting, and social media management. One of the most notable campaigns for Black Tape in recent years was for Oakland Mayor, Sheng Thao, where we helped shoot a campaign video when she visited Sacramento in 2021. I had a great experience with Black Tape in Sacramento, and was a beautiful beginning to my career in Digital Marketing. As a Community Specialist with Lululemon, I'm responsible for creating/coordinating community events, developing relationships with brand ambassadors, facilitating creative content for lululemon across multiple social media platforms, and creating email marketing campaigns (SEO). The sole purpose of this role is to cultivate relationships with the local San Francisco community, particularly in the Marina District. Some notable accomplishments while working with lululemon were partnering with Barry’s Marina, starting a monthly in-store yoga event, and working with SF Giants for their SF Giants Half Marathon. I’ve worked with amazing community leaders who have helped create positive spaces using fitness and health as their primary way to connect. Experience