Nancy Chang Wu,
Santa Clara, California, United StatesNationality United States
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Work experience
Customer Support Specialist
TSMC2020.12-Current(5 years)Managed wafer logistics, delivery schedules, and operations for 2 major accounts and 3 emerging accounts.Collaborated with account management, engineering, and production team to release shipments on time.Program Manager
Intuit2020.02-2020.11(10 months)Led B2C marketing projects at Intuit that contributed to the Integrated Marketing campaign and within five months, generated 600K+ visitors to a financial relief online tool for small business owners.Wrote a blog about the benefits of Intuit’s COVID-19 Tax Credit Estimator published on the Small Business Development Center to drive brand awareness, which resulted in 200 views in two weeks. Spearheaded the strategic initiative to increase internal brand awareness about the Technology Futures group at Intuit, which increased Technology Futures’ Slack channel membership by 600% within six months.Collaborated with Intuit’s QuickBooks team to produce 12 ads about Intuit Aid Assist in QuickBooks, and Analyzed data that resulted in 125K QuickBooks customers visiting the Intuit Aid Assist website in a month.Strategic Alliance Manager
ScreenBeam Inc.2017.07-2020.01(3 years)Launched a B2B integrated marketing campaign to promote wireless display technology that resulted in $500K through events, emails, webinars, social media, and 40+ Microsoft educators. Executed a B2B integrated marketing campaign to increase brand awareness that resulted in 1K leads in a year through owned and earned channels with 30+ influencers. Developed strong relationships with 12 Microsoft Learning Consultant partners and led monthly webinars about ScreenBeam updates to the MLCs which resulted in $250K+ in revenue within a year.Lead Generation and Channel Marketing Manager
ScreenBeam Inc.2015.03-2017.06(2 years)Executed the Wireless Display for Dummies B2B marketing plan through marketing channels such as events, landing pages, email nurtures, social media, and retargeting ads which generated 5K leads within a year.Collaborated cross-functionally to launch a B2B marketing campaign through an ad agency, events, landing pages, and emails which generated 2K leads in a year.Researched customer personas to create messaging for a Future Ready Classrooms campaign with A/B testing targeting 10K IT Directors that resulted in 30 business opportunities in six months.Produced 5 product videos, 3 product sell sheets, and 3 case studies with effective messaging to drive customer acquisition.Managed 30+ events and coordinated with the product management, engineering, and sales team which led to 10K leads in a year.Launched 20+ Pardot email campaigns targeting resellers and IT directors, and analyzed email metrics to refine offers and messages that led to 500+ business opportunities in a year. Collaborated with a SEO agency to increase brand awareness about ScreenBeam which increased web search traffic by 50% each month and generated 50+ leads per month.Corporate Communications Manager
ScreenBeam Inc.2014.05-2015.02(10 months)Managed the ScreenBeam social media content calendar with social media contests which resulted in 500 ScreenBeam Facebook followers and 1K ScreenBeam Twitter followers in a year.Launched a creative ScreenBeam Mini2 beta program, shared feedback with the product development team and managed customer testimonials that were shared on the website.Partner Marketing Associate
Actiontec Electronics2012.03-2014.04(2 years)Developed strategic relationships with Microsoft’s Sales and Marketing team leveraging strong communication skills, which resulted in winning access to Microsoft’s key events plus a Surface and ScreenBeam bundle.Crafted compelling key messages about ScreenBeam technologies and integrated the messaging into flyers to support sales enablement.Office Manager
Optimus Vision Care Optometry2011.07-2012.02(8 months)Scheduled patients, submitted medical claims, and trained 3 staff members to use EHR software.Administrative Assistant
Sight Optometry2009.06-2011.06(2 years)Tracked daily inventory of eyeglass frames on the store shelf and built strong relationships with patients to expand the customer base by 150% within a year.
Educational experience
Santa Clara University
master of business administration - mbaUniversity of California, Berkeley
practice art, minor in education
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