Mylaina Valton
Sales Manager Central and Eastern Europe@Integral Ad Science
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Summary
Sales Manager Central & Eastern Europe @Integral Ad Science | Ex-Comcast Advertising Media Solutions; Ex-TF1PUB International Sales Account/Agency Manager. 🎯 International profile | Media & Digital Advertising Expert | Programmatic & CTV Enthusiast | Trilingual (FR/GER/EN)
With a solid background in media sales and a strong international outlook, I bring experience across traditional and digital advertising ecosystems.
From TF1 PUB in France—where I led international campaigns across linear TV, sponsorship, digital, and special operations—to Comcast Advertising in Germany—where I specialized in programmatic buying and advanced digital video formats (CTV, OTT, OLV)—I’ve built a comprehensive view of the global media landscape.
In my current role as Independent Agency Sales Manager (CEE), I focus on driving growth with independent agencies and MSPs, strengthening client relationships, and expanding the adoption of IAS solutions with a particular emphasis on programmatic optimization, media quality, and brand safety.
👋 Curious, driven, and collaborative by nature, I aim to continue developing my international career, delivering strategic value, and leveraging my expertise in advertising and media sales across dynamic, challenging environments.
🌍 Berlin | Munich
📩 Let’s connect!
#advertising #international #measurement #optimisation #marketing #sales #media #trade #programmatic #digital #ctv
Work experience
Sales Manager Central and Eastern Europe
Integral Ad Science2025.12-Current(8 months)Demand Sales Manager (Programmatic - DACH market - FreeWheel/Comcast Advertising)
Comcast Advertising2024.01-2025.12(2 years)Junior International Sales Account/ Agency Manager
TF1 PUB2022.11-2024.01(a year)Apprenticeship - Assistant Advertising Manager (Special Operations)
TF1 PUB2021.09-2022.11(a year)Trainee - Assistant Advertising Manager (Special Operations)
TF1 PUB2021.02-2021.08(7 months)Marketing Studies - Trainee
Groupe TF12020.09-2021.02(6 months)
Educational experience
Sciences Po
Master in Communication Media and Creative Industries (English Track)2019.01-2022.01(3 years)
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