Job Description Strategic & Commercial Leadership Define and drive retail strategies aligned with business objectives and brand direction. Translate corporate targets into scalable retail KPIs and performance frameworks. Identify growth opportunities through expansion, network optimization, assortment, and pricing strategies. Lead annual retail planning, budgeting, forecasting, and long-term growth initiatives. Sales, Space & Network Performance Own and review retail sales performance across stores and regions through data- driven analysis. Drive performance management with Area Managers and corrective actions where required. Optimize space productivity using sales per sqm, margin per sqm, and space ROI to guide store format and space allocation decisions. Leasing & Shop-in-Shop Commercial Development Lead leasing negotiations and evaluate site investments based on ROI and long- term profitability. Oversee business cases for new stores, renewals, relocations, and space optimization. Lead commercial planning and negotiations for Shop-in-Shop (SIS) partnerships and review SIS performance across space productivity, DCM, GP, and profitability. Financial Performance & Profitability Full accountability for retail P&L performance. Manage and optimize Direct Contribution Margin (DCM), Gross Profit (GP), and cost structures across stores and formats. Use financial insights to guide investment, expansion, and resource allocation decisions. People Leadership Lead, coach, and develop Area Managers and retail leadership teams. Build a performance-driven culture focused on accountability and commercial outcomes. Customer Experience & Omnichannel Strategy Set the strategic direction for customer experience across the retail network, ensuring consistent brand execution across all channels. Define and drive omnichannel strategies to seamlessly integrate offline and online retail experiences. PAST EXPERIENCE E C

IE Position : Senior Key Account Manager (Modern Trade) R Customers: Supermarket / Convenience Store / Hypermarket / Health & Beauty E Job Description P Ensure team achievement of sales target in assigned section and delivery of the required financial results such as net revenue, profit, and trade spend. X Expand and diversify new distributor, wholesaler and retailer in each business category and ensure successful implementation. E Lead modern trade sales activities such as trade agreement and major promotion negotiation & contract terms to gain the most benefit and T maintain strong customer relationships. Analyze sales statistics and channel performance to determine sales S strategies and achieve key sales objectives. A Collaborate with sales teams to design strategies, promotions, and incentives for sales growth and evaluate effectiveness of promotions. P Prepare analytical reports including product assortment, category performance, market share and action plans. Provide guidance, support and training to team members to enhance team skills and performance. Build strong relationships with partners to ensure loyalty, satisfaction, and sustainable growth. Remark : Supermarket: Tops Supermarket / Gourmet Market / Foodland / Villa Market / UFM Fuji Convenience Store: 7-Eleven / Lawson Hypermarket: Lotus / Big C Supercenter Health & Beauty: Watsons / Boots / Eveandboys / Beautrium / Konvy

Job Description Develop sales plan according to the account, and channel strategies with customer in order to achieve target and KPI of company. For example, sales target, P&L, A/R and trade spend. Leading, preparing and conducting any annual negotiation of trade agreement with assigned customer. Analyze sales statistic gathered and insight data to drive sales growth both sell in & out and improve profitability as well as monitoring stock inventory level in order to identify category development opportunities and also foresee any stocks issue with assigned account to ensure customer satisfaction. Improve store efficiency by maximize space management in order to drive sellout and develop VM execution at the shopfront to ensure that all visual and display are impacted and create outstanding visibility in accordance with company’s policy and regulation. Provided leadership, mentorship and overall guidance for team members to strengthen skills and ensure that all are capable of achieving perform assigned duties successfully. Including developed any applicable training course to improve career growth for team members in the future. Supervise dedicated promoters in all stores by providing sales skill & product training course and ensure that all promoters understand channel strategic and engage with the brand with highly motivation as brand’s representative. Responsible for building strong and sustainable relationship with assigned customer in all key functions.

N Job Description Developing customer business plan and execution promotion activities with IE responded account to ensure effectiveness of execution to meet sale growth and profitable target R Managing customer budgets and P&L in line with channel & brand customer terms & conditions E Analyze sales statistics gathered to determine sales potential (both sell in &P out) and inventory requirements and monitor the preferences of customers Monitors category and product performance versus targets and also X competitor’s movement in order to evaluates the impact of strategic and tactical initiatives, and takes corrective action in order to achieve sales target E Focusing and analyzing plan-o-gram or schematic of products in each category in order to utilize space efficiently and gain competitive advantages T Establish and maintain the relationship with the high-level executives of key account customers as well as work collaborative with other teams such as S Trade marketing, Marketing, Finance & Accounting and Supply chain to ensure A quality and excellent execution Coaching & motivating PC to understand channel strategies and strengthen P their selling & solving problem skills effectively

Job Description Develop account plans and achieve overall objectives in aspect of sales values, display, distribution and spending by account To survey market and provide regular basic analysis to management, including competitor data & activities, price movement and market trend. As well as Responsible for monthly and yearly sales performance report. Establish solid working relationships with customer for sales operation, aimed at developing and growing and long term business Create demand forecast by using historical data and activity plan by account and submit to line manager Ensure the sales strategies have been executed to match with the market/customer opportunities and company resources Maintain and improve displays of company’s products in each store visited and identify opportunities for display such as at key traffic points in stores Building Capacity and Capability: Continuously assess and improve work processes with customers to increase effectiveness and efficiency Managing Supervisor PC, PC and sale operation team so that they could be able to work under our strategies without any mistake and also to reduce as much as operation problems