3 years 1 month (1 year 8 months) -Works collaboratively with multiple teams to coordinate, strategize, and Division. Includes materials such as blogs, newsletters, press releases, UX guides, website content, social media posts, brochures/flyers, and more. -Optimizes digital content for SEO and AI algorithms to ensure visibility and best practice compliance. -Kickstarting email campaigns to existing customers and prospects. In a span of six months, over 20 email campaigns have been launched. Leads generated across 10 states for a total opportunity value of over $2,000,000.00. -Specializes in discussing the AI capabilities of our products while simultaneously mastering third-party AI programs to boost productivity, conduct research, and support the team.

(3 years 1 month) -Worked with multiple teams across the company to strategize and produce content for print and digital, focusing heavily on Enterprise Utilities and Transportation. -Coordinated and developed social media content company-wide to establish stronger brand presence across the major channels (LinkedIn, X, Facebook). -Ran email campaigns and tracked all metrics to determine efficacy. Highest open rate for a cold campaign was just under 60% with 30% clicking through to our site/forms. -Reworked website content and design to optimize for SEO and AI while improving product information and UX.

(2 years 1 month) -Planned content in conjunction with corporate leaders, SMEs, and various internal teams to promote new products and features through print and digital channels. -Managed all written content and communication for the company to build consistent and respected brand voice. -Crafted presentations for company leaders to be used internally and externally to prospects, customers, and investors.

(2 years 1 month) -Managed all content for 15+ client accounts across various industries. -Strategized with clients for optimal growth based on their goals. For one healthcare client offering webinars and wellness sessions, a campaign increased attendance by 447%. For a truck accessory retailer, a combination of ads and organic posts increased site traffic by 250% in a single month. -Conducted market research on a monthly and quarterly basis to identify areas of growth and trends. -Led all paid ad campaigns for clients across Meta, LinkedIn, Google, YouTube, and Bing

Precision Marketing Group has partnered with Framingham State to provide group projects for Strategic Marketing classes. Details - working in a group to research the marketing agency industry - researching PMG's marketing strategies - researching competitors' marketing strategies - updating PMG's website resources to keep them up to date - providing recommendations to PMG for areas they can improve on in their marketing - compiling information into a final written and oral presentation for the two owners of Precision Marketing Group