Role & responsibilities: • Develops internal portfolio plan, including strategies and initiatives, based on insights. • Develops marketing, promotion, in-store and merchandising plans, gaining customer alignment and resources required for implementation Integrates new item launch plans into annual plans. • Identifies business shortfall or opportunity and develops short-term solutions. • Periodically reviews progress against plan and adjusts as necessary Conducts competitive analysis to identify opportunities. • Analyze industry / competition trend • Grow volume revenue and market share • Seek for leads/opportunities to gain access to new business sectors • Develop a sound sales/project pipeline in B2C sector. • Lead pricing and promotion strategy across market and channel partners • Fosters relationships across multiple touchpoints of customer's value chain (Marketing, Category Management, Supply Chain and Store Operations). Cross- sell and up-sell the LG audio product line with the current dealer base • Develops and makes presentations to the Customer to gain buy-in and alignment on proposed plans, strategies and initiatives • Meets with customer on a regular basis to discuss issues, plans, initiatives, etc. Coordinate and supplement product training with LG's Training Team • Prospect for potential new dealers • Facilitate excellence for in-store merchandising of LG product • Oversees plan and initiative Implementation collaboratively with customer • Monitors account compliance with plans • Ensures execution according to plan for new item launches • Ensures proper brand message is delivered • Manages inventory and sell-through activity conducts scenario planning to address opportunities that arise.

Retailers: Territory - (UAE) Customers: Carrefour, Sharaf DG, Emax, Jumbo, Jacky’s Eros, Lulu, Virgin Megastore and Independent Retail. Work experience:

Special Achievements: • October 2009 – LG Electronic Awarded 1st price for Best practice. • October 2009 – LG Electronic Awarded 1st price for Best Mall Leader. • November 2009 – LG Electronic Awarded 1st price for Best LCD Sales. • December 2009 – LG Electronic Awarded 2nd price for Best Outlet in Sales. • January 2010 – Al Sayegh Brothers Awarded DSF Outstanding Performance. • March 2010 – Al Sayegh Brothers Awarded Extra Ordinary Contribution for DSF.