Mohammed Abdul Adil's Resume

Mohammed Abdul Adil

Male

Sales Manager/Supervisor

Live in United Arab Emirates

Nationality

Sales manager (Azerbaijan /Bahrain)
LG Electronic Gulf, Dubai U.A.E
2021.05-Current
(5 years)
Category Experience: Electronic Hard Goods – Television, Audio Countries Headed: Caucasus Region (Azerbaijan, Georgia, Armenia) GCC (Qatar /Bahrain) and UAE Area of Expertise: Distributor management, product planning, Region market analysis, Managing top line & bottom line, Major Job responsibilities: Yearly business plan based on the TMM meeting agreement considering the focus category & Segment plan. Responsible for product planning for M+3 forecasting, with category level strategy and follow up with factory to generate the SP with in the plan month. Maintaining Channel PSI of each customer and forecasting sellout and sell in plan considering WOS within 8 Weeks. Responsible for country wise Disty – COI management (Top Line & Bottom Line) on Monthly basis Planning monthly promotion plan for all customers with focus on strategic models. Analyzing and maintaining the retail channels in-house share with in all countries and Planning product strategies to grew OLED & Qned category in Caucasus & Bahrain region. Responsible for all Sales and operational function in the region (Caucasus & Bahrain) Retail channel agreement negotiation with channel partners for Product display and marketing budget. LTI analyzing and plan to execute the clearance of LTI to maintain the Aging value below 8% Responsible to make display planogram for both TV & AV Considering the competition head count segment wise. Monthly business trip to each country to reviews on sales achievement (Sell Out) and brands InHouse Share and negotiating on Strategies for upcoming promotion. Developing new business ideas to expand product reach in the market and working in close interaction with the distributors to assist them to promote the product.
Merchandising Manager (MM) (Organized Retail, E-Commerce through Omni-Channel/Market Place)
Sharaf DG LLC, Dubai U.A.E
2017.01-2020.12
(4 years)
Category Experience: Electronic Hard Goods – Television, Audio, Projectors Electronics Accessories – Headphone & Speakers Project Lead: Piloted Project to start the business of Sharaf Dg at Noon.com Platform. Area of Expertise: Business Planning, P&L Management, Category Management, Negotiation, Forecasting, Promotion Planning, Inventory Control, Plano gram, Vendor Management. Major Job responsibilities: Annual Operating Plan (AOP) - Analyzing current GFK trends and mapping it with market factors for Upcoming Year to formulate yearly strategy for offline / online channel. Responsible for budgeting, forecasting, making category level/ Group Level/ Segment level strategy and implementation of business plan for offline/ online channel. Responsible for Category - Sku Wise - P&L management (Top Line & Bottom Line) on weekly and monthly basis. Analyzing Top Brand and product strategy, strength, and opportunities available in brands Responsible for all procurement, Sales and operational function in the region (U.A.E) for both offline / online platform. Negotiating Contractual agreement with partners on margins, displays, and marketing Budgets. Negotiating on Exclusivity on top brands top sku’s to secure high margin. Ageing & Eol Inventory analyzing and action plan to liquidate the Aging stock within the time limit. Store Wise /Location wise and Sku Wise assortment planning and Plano gram. Strategizing the long-term business directions of the region to ensuring maximum profitability in line with the organizational objectives and goals. Planning and executing various promotional plans as per marketing calendar to enhance the sales and liquidate the stocks. Weekly and Monthly reviews with brands on sales achievement and Brands In-House share (SDG) vs Market Share (GFK) and action plan on segment wise and price slab wise to recover the market share. Responsible to claim the promotional support with vendors on Weekly/monthly basis and clearing the provision on time. Developing new business ideas to expand product reach in the market and working in close interaction with the vendors and distributors to assist them to promote the product. Major Job responsibilities as Project Lead Negotiating on Margin with Noon.com for all categories and define the process from sales till payments to startup the business with noon.com Listing the product and managing the partner’s catalog at Noon.com. Updating the stock & sales on daily basis for all categories and processing the daily ASN (orders). Negotiating on margins on Pre-Orders and New Launch & Monthly promotion updates and TDM deals activation. Providing Consolidated Sales & RTV report to the warehouse team for Invoicing and reconciliation the payment. Analyzing the weekly and monthly sale trend for each category and implementing the action plan for each category.
Key Account Manager [Organized Retails & Individual retail Sector]
Al Sayegh & Brothers Trading LLL (LG TV & Audio) Dubai U.A.E
2013.01-2016.12
(4 years)
Product Experience: OLED, LED, LCD, PLASMA, Home Theater, Hi-Fi, Audio Products. Experience in Organized Power Retailers: • Sharaf Group UAE [ H.O & stores] • Jacky’s Group UAE [ H.O & stores] • Geant Fu com UAE [ H.O & stores] • Emax Electronic • Carrefour • Al-Yousuf retails stores Experience in Individual Retailers (Dealer market) • Al Mashka Trading LLC • Al Mazhar Electronic • Al Shaab Trading LLC • Metro Trading LLC • Simba • Tri-Star Trading LLC & Many more export traders. Major Job responsibilities: Responsible for monthly/yearly target and achievements quantity and value wise. Weekly/Monthly reporting to General Manager. Retailers weekly/monthly sales analyzing on Category wise, Size wise, Quantity wise, Value wise through weekly Sell Out reports. Responsible to maintain brand market share Brand Wise & Category wise. Responsible for sell- in and sell-out of retailers. Forecasting monthly sales retailer wise to ensure to achieve the targeted Sku’s category wise. Responsible for Retailers sku’s wise display planning. Implementing Weekly/Monthly promotional updates at head office level and store level. Responsible to clear the ageing and EOL (end of life) model from the retailers. Monitoring day to day activities and issues of merchandiser at store level. Monitoring daily/weekly/monthly sell out of merchandiser. Heading a team of 11 area managers in UAE. Ensuring the purchase order will be processed on time to run smooth business with retailer. Weekly meetings with retailers at H.O & store level to discuss about the sales and market share. Responsible to clear all debit/credit note for weekly/ monthly promotional offers claims. Supporting principles in marketing and promotional implementations.
Key Account Executive [Sales & Marketing]
Al Futtaim Panatech – Panasonic Entire product Dubai U.A.E
2008.05-2012.12
(5 years)
I have worked as a Key Account Executive for al Futtaim Panatech and handled Panasonic brand. Product Experience: Panasonic Panels (LCD, Plasma, Led TV’s) Home Theatre, Hi-Fi, Audio and Video Products, DSC/DVC, Major and Small Appliances, Health and Beauty Care and Telecom. Major Job responsibilities: Handling of Power Retailers in Dubai and Northern Emirates retailers which includes Carrefour, Emax, Jacky’s, Safeer Group and Ansar Group Responsible for the monthly/yearly target and achievements. Close monitoring of competition and activity, visual merchandising and product placement at respective Power retailers. Reporting To: Sales Manager – MM and Sales Head - UAE Collections of Outstanding amounts – AR Ageing Analysis and Clearance. Preparation of Monthly and Yearly budget in order to maintain Panasonic standard market share as per the category. Heading a Team of 30 Merchandiser in Dubai & Northern Emirates. Achieving the Vision and Objectives of the company in all area’s (Sales &Marketing). Supporting Principle’s marketing team in product awareness and launch seminars in the region in association with the customers.
Category In charge
Samsung India Pvt Ltd, Hyderabad India
2004.02-2008.04
(4 years)
I have worked as a Category in charge for Samsung India Showroom. Product Experience: Samsung Panels (Plasma/ LCD/ Projection/ Led Televisions and Audio video) categories. Major Job responsibilities: Achieve monthly and annual sales target. Provide regular training to the staff & monitoring the sellout of AV Section. Visual merchandising the Range of product. Managing advertisement material and display space to extract maximum customer notice. Maintain a high-level market share among the assigned region. Provide regular feedback on the market & competitor’s activities to the management via prompt and regular reporting. Delivering exceptional customer service through retail experience by providing information on all of our products and services to help the customers to make suitable choice.