In my current role, I manage business relations with over 200 customers, coordinate the involvement of company personnel, and develop and implement a comprehensive sales strategy to achieve yearly revenue targets and maximize market share in MEA. I also manage the payment cycle for the customers, and bridge the gaps between the sales and technical teams. I have successfully delivered multiple projects and systems, and provided after-sales technical support and service to customers. I am passionate about providing the best solutions to meet the customers' needs and expectations, and I enjoy working with a diverse and dynamic team of professionals at ADI Global. I believe I can bring valuable perspectives and experiences to the organization, and contribute to its growth and success. Experience

• Actively manage customer structure in the region (customer pyramid) • Ensure sales targets by increasing share of wallet with existing customers and in existing business, identifying additional business opportunities (e.g.cross-selling) or developing potential new ones in the region • Conduct regular customer visits and establish close relationship with customers in the region • Take over local business development activities in the region to support local customer base • Work closely with technical support team, marketing and product management to ensure that local projects are covered properly in all stages • Provide feedback on market trends, customer/end-user needs and support collection of competitor information (portfolio as well as industries) • Insert customer related data such as account information, activities, opportunities regularly into CRM and make use of available CRM data and reports to follow-up • Timely inform supply chain on extraordinary demand (e.g. special salesinitiatives, big projects) which is not covered by regular forecast • Support cross-border opportunities • Cooperate with local field sales engineer team and assist customers in technical concepts, system designs for dedicated product solutions and projects • Proactively drive projects in the sales phase within the customer Journey • Participate in trade shows and share information on products and services

• Overseeing sales in the Middle East with a focus on access control solutions. • Drive the development of new accounts and expand existing ones, ensuring sustained business growth. • Coordinating cross functional work teams and outside agencies to implement plans. • Assessing possible Inventory Obsolete Stock risks and developed mitigation plans, identified further opportunities during liquidation. • Identifying and building a long-term active pipeline, exploring both existing markets and targeting new ones. • Taking complete ownership of, developing, and delivering exceptional sales and tender documents and presentations, in line with company standards to the customer. • Negotiating and successfully closing sales opportunities to meet and exceed sales targets within assigned territories as agreed with leadership team. • Conducting sales demos, technical, and pre-sales presentations to customers. • Negotiate volumes Commitments, sales, and promotional budgets with the distributor & Sl channels to ensure smooth availability of Stock. • Work closely with technical/R&D teams to ensure product/brand meets local market requirements and • ensure there are no gaps in the product portfolio to serve the assigned territory.

5 years 7 months (4 years 7 months) • Presales technical design for security and AV requirements. • Managing business relations with 200+ customers across the Middle East. • Establishes productive, professional relationships with key personnel in partner accounts. • Directed reports to General Manager (EMEA) and handled sales team dedicated for • the middle east region Coordinate the involvement of company personnel, including support, service, and management resources, to meet partner performance objectives and partners’ expectations. • Develop and implement a comprehensive sales strategy to (over)achieve yearly revenue targets and maximize market share in MEA. • Managing payment cycle for the customers. • bridging the gaps between vendors and customer. • Provided end user technical support, for global accounts. Built relationships with customers and vendor to drive recurring business. • responsible for planning appointments and convincing customers to place more business with ADI. • Customer management from start to finish with the aim of building a sustainable relationship which resulted in high turnover and margin, within the assigned regions. • Axis Communication, Avigilon, Idemia, Cooper Security, Bosch Security Systems, Dahua, Milestone VMS, Arecont Vision, Pelco, Vanderbilt (Siemens) ACS, CDVI, Honeywell Security, 2N IP Intercom System, BCD Video (VSS), Elmdene Power Supplies, Texecom Intruder and Tyco/JCI Intruder systems.

(1 year 1 month) Liaise with the internal technical team in supporting customers and sales. • Work closely with field sales and key accounts to provide customers with the appropriate CCTV, IP video, access control and ELV technical services • Project and system design • After-sales technical support • Diagnosis of faults or technical problems and search for suitable solutions • Preparation of service reports and process documentation • Understanding customer requirements and making appropriate recommendations