Work experience

• Business Development General Manager - Systems Solution

  Panasonic MEA

  2023.05-Current

  (2 years)

  18 years 6 months 职位:Department (2 years 1 month) - Manage a team of sales managers covering the MEA region. - Develop and execute short-term and long-term sales strategies for projectors, broadcast, and CCTV categories in the MEA region. - Develop a business plan for Panasonic's ELV products in the MEA region, including setting sales targets by country and category, and planning profit and loss (P&L) management along with related marketing activities. - Oversee the development and execution of CCTV ODM products.
• Business Development General Manager - Residential Project &

  Panasonic MEA

  2020.04-2023.04

  (3 years)

  (3 years 1 month) - Develop and execute both short-term and long-term sales and development strategies. - Manage the creation of new audio-visual and residential products and solutions by analyzing market demand and monitoring changes in the MEA market. - Develop a business plan for Panasonic's residential solutions in the MEA region. This plan includes setting sales targets by country and category, maintaining a positive profit and loss (P&L) statement, and planning related marketing activities. - Oversee project management, including design, technical proposals, schedule achievement, and risk management, to expand B2B projects, and solutions sales. - Manage Saudi sales activities concurrently, working closely with Panasonic Saudi sales managers to achieve sales targets. - Coach and enhance team skills (both Panasonic and partners) by organizing training and seminars to share the latest Panasonic technological advancements.
• Department Head - System Engineering & Technical Support

  Panasonic MEA

  2016.01-2020.03

  (4 years)

  职位:Department (4 years 3 months) - Enhance solutions sales and B2B business development by conducting feasibility studies and planning for new AV solutions before their introduction in the MEA region. - Manage projects effectively. - Evaluate and align proposals with the company's B2B strategy, and analyze competitors' products and solutions to achieve technical advantages.
• Chief Systems Engineer / Team Leader

  Panasonic MEA

  2012.04-2015.12

  (4 years)

  (3 years 9 months) - Leading pre-sales activities for Panasonic in MEA region and working with the team to deliver proposals that comply with projects requirements. The systems that we manage are CCTV, Projection systems, Digital Signage, LED boards, Pro AV, AV integration, Video conferencing. - Present company solutions and products to MEA customers including projects partners, systems integrators and distributors. (Seminars/Trainings) - Support the team in troubleshooting sold systems as part of after-sales engineering activities 职位:Senior System Engineer - System Solutions Department
• System Engineer

  Panasonic MEA

  2006.12-2007.06

  (7 months)

  Pre-sales engineering activities: design, tender compliance, project implementation and testing commission support. The systems that I managed are CCTV and IPTV.
• Electrical Engineer

  Contracting & Construction Enterprises Co. Ltd.

  2005.06-2006.11

  (a year)

  (1 year 6 months) Electrical Engineer
• Project Engineer

  ENSIETA

  2004.03-2004.06

  (4 months)

  Development of MatLab scripts based on statistical studies in the domain of blind source separation technology.

Educational experience

• Universite Libanaise

  Computer and Telecommunications

  1999.01-2004.01

  (5 years)

Certificates