Educator, Entrepreneur | Chair @ Wisdom Agency. An academic, educator and entrepreneur who has walked on the fine line of theory and practice since 2008. I study, teach, work with clients in diverse industries and founded my group of companies specialised respectively in branding, marketing, digitalisation. My main focus is on strategy that strengthens the competitive edge of local companies in today's context of change and globalisation. Many years immersed in this industry have allowed me to build an extended network in the region via study and work which has enabled me to be a gateway for local companies who wish to expand regionally or any international organisations interested in the Vietnam market. My list of clients comprises over 100 large-scale companies in various sectors, including consultancy (Landor&FITCH, GLG, Dentsu, TBWA), finance (Vietcombank, VIB, NCB, VCBF, VFM, Liberty Insurance, Sun Life), real estate (Novaland, Masterise, An Gia, Phuc Khang), education (British Council, Apollo), transportation (Vietnam Airlines, Mai Linh) and many more. Marketing Experience: - Author at minimalmarketing.com - a content hub written about minimalism in marketing and life - Co-founder of the agency alliance which include Wisdom Agency, Digit Matter, and Mai Linh Media - Chief Strategy Officer at Kim Ngan Group - Country Associate of Landor & Fitch - Council Member of Gerson Lehrman Group, Market Lead of digital projects - Board Member cum Head of Education and Tech at Ho Chi Minh City Advertising Association (HAA) - Advisor of non-profit organisations such as VNPR, SVF, Co4Growth etc. - Marketing Consultant of Xuan Hoa, Eximbank, Mai Linh, Edutalk, Kaivis Holdings etc. Education Experience: - Adjunct professor at multiple institutes including HCMC Banking University (University of Bolton's program), University of Economics, Ton Duc Thang University, Van Lang University (Liverpool John Moores University's program), FPT Education, etc. - Science Council Member of Department at Ton Duc Thang University, Van Lang University, University of Economics and Finance - Marketing Coach of iValue Academy, Hult Prize Vietnam, BrandCamp etc. - Mentor and judge of marketing programs at FTU - Creatio, British University Vietnam - Z Marketer, RMIT - SIFE, National Economic University - External Affair Club, etc.