Lead full lifecycle delivery of complex LED and lighting fixed-install programs for commercial, sports and entertainment verticals. Maintain direct C-level client contacts and coordinate cross-functional technical & logistics teams to secure revenue retention and high customer satisfaction. - Manage 15–20 concurrent fixed-install LED projects with an annual total value of $20 million; sustain average 66% gross margin via scope control, technical alignment and proactive executive communication. - Act as primary point of contact for venue owners, facility directors and general contractors; deliver customized TCO & ROI value presentations to win repeat business and long-term framework agreements. - Collaborate with engineering, supply chain and field installation teams to translate site requirements into customized LED cabinet and control system configurations, supporting smooth project handover and commissioning. - Conduct continuous post-install client follow-up to identify upgrade opportunities and referrals, maintaining excellent customer satisfaction.

Led strategic development of the university esports program, responsible for LED display & AV tech procurement, sponsorship development and industry network expansion. - Oversaw a $750,000 esports facility construction project covering LED video walls and integrated AV broadcast systems; optimized procurement schemes based on LED product expertise. - Negotiated and secured 10 corporate sponsorships with AV and display vendors, lifting program funding by 60% through strategic partnership proposals. - Represented the program at national esports events, expanding connections within the AV and LED display industry to capture new business leads.

Promoted internally from Business Development Manager. Led end-to-end business development for Unilumin LED solutions across North American sports venues, DOOH outdoor media, esports and entertainment markets, and served as the key liaison with Shenzhen product and engineering teams. - Developed and closed permanent fixed-install LED projects for professional sports arenas and top DOOH media operators; achieved $4 million new revenue in 2020 with 400% year-on-year growth. - Built strategic partnerships with Clear Channel, Lamar, Outfront and other tier-one outdoor media groups, pushing Unilumin outdoor LED solutions for landmark DOOH projects and multi-year supply contracts. - Developed LED projects for airport terminals, transit hubs and municipal public facilities, navigating long-cycle public bidding and multi-stakeholder procurement processes. - Conducted direct C-suite negotiations with sports franchise owners, venue general managers and media executives for large-scale commercial project agreements. - Collected frontline US market feedback including client demands and competitor dynamics, compiled quarterly market analysis reports to support global product strategy from China headquarters. - Represented the brand at national tradeshows and client seminars to generate qualified sales leads.