Mikel Diaz de Otazu

Franchise Expansion Manager - Spain@FITOMAT® - Dein Ort für Sport | Project Manager@Herencia Watches | Project Manager@Sweet Meet Events
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Summary

Driving Business Growth & Market Expansion | Key Account Management & Data-Driven Strategies | Sales Strategy. Passionate about business growth, market strategy, and data-driven decision-making, I have successfully led strategic business development, key account management, and commercial expansion across multiple industries, including luxury, automotive, Fintech-SaaS, and e-Commerce. With a strong background in market analysis, process optimization, and sales strategy, I have driven significant revenue growth and developed structured commercial strategies to enhance both customer acquisition and retention. I have also managed key client and supplier accounts, ensuring long-term business relationships and strategic partnerships, managing the full cycle of sales, mostly in B2B environments. 🔹 Key achievements: ✔️ Scaled revenue by 550% at Pearl1 Luxury Yachting between the 2022 and 2023 summer seasons. ✔️ Redesigned and optimized Pearl1 Luxury Yachting’s website, improving the sales funnel and customer experience by enhancing the presentation of products and services, working closely with the IT department. ✔️ Managed and led the Spanish subsidiary of Pearl1 Luxury Yachting, overseeing team leadership, strategic decision-making, and operational management. ✔️ Led the sales department at Autorecupera, implementing regional sales strategies, team & key supplier relationships management, and process optimization to drive revenue growth. ✔️ Expanded B2B partnerships by 130+ new accounts, including key accounts and large and medium-sized businesses, in the automotive sector at Auto1 Group. ✔️ Developed and executed multi-channel sales strategies and optimized pricing models to boost business performance. ✔️ Managed the full-cycle sales B2B processes. 💼 Currently looking for new opportunities in: 🔹 Business Development, Key Account Management, Strategic Buying, Procurement, Supplier Management, Category Management, Product Management, Sales Strategy, & Retail Management in Berlin or remotely within German companies. Let’s connect!

Work experience

  • Franchise Expansion Manager - Spain

    FITOMAT® - Dein Ort für Sport
    2025.11-Current(9 months)
  • Project Manager

    Herencia Watches
    2025.07-Current(a year)
  • Project Manager

    Sweet Meet Events
    2021.12-Current(5 years)
  • Director

    Pearl1 Luxury Yachting S.L.
    2023.07-2024.02(8 months)
  • Business Development & Sales Manager

    PEARL1 Luxury Yachting GmbH
    2023.05-2024.02(10 months)
  • Inside Sales Account Manager

    Lendrock
    2021.11-2023.05(2 years)
  • KEY ACCOUNT MANAGER CORPORATES [Remarketing]

    AUTO1 Group
    2021.02-2021.11(10 months)
  • BUSINESS DEVELOPMENT MANAGER - REMARKETING

    AUTO1 Group
    2019.06-2021.02(2 years)
  • Sales Manager

    AUTORECUPERA
    2018.05-2018.09(5 months)
  • Sales Internship

    AUTORECUPERA
    2017.07-2018.05(a year)

Educational experience

  • EAE Business School

    Dirección de Marketing y Gestión de Comercio, Marketing y comercio
    2018.01-2019.01(a year)
  • Universidad de Navarra

    Licenciatura, publicidad y relaciones públicas
    2012.01-2017.01(5 years)
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