Mikel Diaz de Otazu
Franchise Expansion Manager - Spain@FITOMAT® - Dein Ort für Sport | Project Manager@Herencia Watches | Project Manager@Sweet Meet Events
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Summary
Driving Business Growth & Market Expansion | Key Account Management & Data-Driven Strategies | Sales Strategy. Passionate about business growth, market strategy, and data-driven decision-making, I have successfully led strategic business development, key account management, and commercial expansion across multiple industries, including luxury, automotive, Fintech-SaaS, and e-Commerce. With a strong background in market analysis, process optimization, and sales strategy, I have driven significant revenue growth and developed structured commercial strategies to enhance both customer acquisition and retention. I have also managed key client and supplier accounts, ensuring long-term business relationships and strategic partnerships, managing the full cycle of sales, mostly in B2B environments. 🔹 Key achievements: ✔️ Scaled revenue by 550% at Pearl1 Luxury Yachting between the 2022 and 2023 summer seasons. ✔️ Redesigned and optimized Pearl1 Luxury Yachting’s website, improving the sales funnel and customer experience by enhancing the presentation of products and services, working closely with the IT department. ✔️ Managed and led the Spanish subsidiary of Pearl1 Luxury Yachting, overseeing team leadership, strategic decision-making, and operational management. ✔️ Led the sales department at Autorecupera, implementing regional sales strategies, team & key supplier relationships management, and process optimization to drive revenue growth. ✔️ Expanded B2B partnerships by 130+ new accounts, including key accounts and large and medium-sized businesses, in the automotive sector at Auto1 Group. ✔️ Developed and executed multi-channel sales strategies and optimized pricing models to boost business performance. ✔️ Managed the full-cycle sales B2B processes. 💼 Currently looking for new opportunities in: 🔹 Business Development, Key Account Management, Strategic Buying, Procurement, Supplier Management, Category Management, Product Management, Sales Strategy, & Retail Management in Berlin or remotely within German companies. Let’s connect!
Work experience
Franchise Expansion Manager - Spain
FITOMAT® - Dein Ort für Sport2025.11-Current(9 months)Project Manager
Herencia Watches2025.07-Current(a year)Project Manager
Sweet Meet Events2021.12-Current(5 years)Director
Pearl1 Luxury Yachting S.L.2023.07-2024.02(8 months)Business Development & Sales Manager
PEARL1 Luxury Yachting GmbH2023.05-2024.02(10 months)Inside Sales Account Manager
Lendrock2021.11-2023.05(2 years)KEY ACCOUNT MANAGER CORPORATES [Remarketing]
AUTO1 Group2021.02-2021.11(10 months)BUSINESS DEVELOPMENT MANAGER - REMARKETING
AUTO1 Group2019.06-2021.02(2 years)Sales Manager
AUTORECUPERA2018.05-2018.09(5 months)Sales Internship
AUTORECUPERA2017.07-2018.05(a year)
Educational experience
EAE Business School
Dirección de Marketing y Gestión de Comercio, Marketing y comercio2018.01-2019.01(a year)Universidad de Navarra
Licenciatura, publicidad y relaciones públicas2012.01-2017.01(5 years)
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