– Sweeteners & Rice Products - Spearhead sales strategy and execution across multiple channels, including direct sales, distributors, and brokers in assigned regions. - Lead channel partner relationships with brokers and distributors, focusing on growth strategies for specialty ingredients and rice product lines. - Develop and execute go-to-market strategies for new products, driving revenue growth through targeted channel partners. - Collaborate with R&D and innovation teams to introduce new products and applications, enhancing value proposition to key accounts. - Prepare and manage annual sales forecasts, budgets, and financial analyses for sweetener and rice product categories, contributing to over 100M lbs of product sales annually. - Lead capital investment projects for rice flour product line expansions, including organic and conventional product categories. - Manage the full sales cycle from lead generation to contract negotiation, ensuring optimal delivery timelines and pricing strategies with channel partners. - Engage in extensive competitor analysis and market trend assessments to stay ahead of channel market shifts. Key Achievements: - Delivered consistent year-over-year sales growth by expanding partnerships with key distributors and brokers. - Successfully managed a portfolio covering over 20,000 acres of rice production, optimizing supply chain operations and increasing profitability. - Led multi-year capital investment projects to diversify product offerings, adding heat-treated, low-micro conventional and organic Heat Treated (Low Micro) Rice flours to the portfolio of product offerings.

- Managed and grew sales channels with Home Depot, fostering relationships with regional merchandising and pro managers to maximize promotional opportunities. - Analyzed point-of-sale data and market trends to tailor seasonal buys and promotions, driving significant increases in retail sales. - Conducted training programs and in-store service initiatives to enhance product knowledge and sales execution at the channel partner level. - Collaborated with Home Depot’s corporate visual merchandising team to optimize product displays and shelf space, maintaining planogram integrity. - Developed tailored promotional strategies, including end caps and cross-merchandising opportunities, resulting in increased channel partner engagement and sales growth. Key Achievements: - Grew channel sales through strategic partnerships with Home Depot’s district managers and regional teams, increasing product visibility and sell-through rates. - Successfully launched seasonal and district-specific promotions, driving double-digit sales growth year-over-year.

- Managed sales and purchasing activities for capital equipment, specializing in the sugar industry for clients across the Caribbean, Central, and South America. - Negotiated supplier contracts and sales agreements, optimizing pricing strategies for both new and used equipment. - Built strong relationships with senior executives and engineers to secure long-term contracts and repeat business. Key Achievements: - Achieved an 18% increase in sales in 2004 and 15% in 2005 by optimizing client engagement and sales proposals.