• Successfully orchestrated campaigns with a substantial advertising budget exceeding 3.5 crore INR, showcasing adeptness in budget allocation,optimization, and delivering impactful marketing outcomes within financial constraints • Achieved a 5x Increase in E-commerce Sales and B2B Lead Conversions • Led a team of 12 marketing professionals. • Implemented strategic initiatives resulting in a remarkable five fold surge inboth e-commerce sales and B2B lead conversions, demonstrating proficiencyin driving revenue growth and fostering business partnerships • Attained Over 2 Million App Installs with a 25% Retention Rate. • Spearheaded marketing efforts that garnered over 2 million app installationsfor a gaming brand, while maintaining a commendable 25% user retentionrate, underscoring expertise in user acquisition and engagement strategies within the competitive gaming industry Optimised SEO strategies, leading to improved web traffic. • Evaluated Google Ads campaigns against ROI and KPI targets and identified opportunities for further growth and improvement. • Implemented analytics tools, enhancing performance tracking capabilities. • Conducted competitor analysis to identify market trends and opportunities. • Monitored KPIs regularly, ensuring constant improvement in digital strategies. • Utilised A/B testing methods for optimising click-through rates on emails and web pages. • Established partnerships with influencers and bloggers to expand brand reach. • Grew online social media presence with comprehensive content plan and online contest strategy. • Increased Return on Ad Spend (ROAS) through strategic planning. • Allocated teams, materials and calendar space for individual projects. • Collaborated with design team to develop innovative graphics and video content for website and social platforms. • Collaborated on cross-functional teams for integrated marketing efforts. •

• Implemented targeted campaigns that increased website traffic by 30% and conversions by 15% Utilized social media platforms to develop an engaged community of followers that increased brand visibility • Developed and managed a successful PPC campaign that reduced cost-per-click by 15% • Developed and executed a successful content marketing strategy thatincreased website traffic by 20% • Implemented email marketing campaigns, driving higher open rates. • Formulated data-driven decisions using analytics tools for improved campaign performance. •

Leveraged social media platforms to increase company's reach and interaction. • Collaborated with design team for creation of compelling digital content. • Built and managed relationships with influencers and other industry partners to generate brand awareness. • Developed and managed content marketing campaigns that increased website traffic by 20% • Conducted competitor analysis using digital tools which led to more informed decision making. •