Work experience

• Social Media Manager

  Marketing Agency (NDA)

  2025.10-Current

  (7 months)

  • Leads social media strategy and management for clients in the Pet and Mental Health industries, managing Instagram, Facebook, TikTok, and YouTube Shorts with a balance of intentional storytelling and data-informed decision-making. • Batch-creates short-form carousels and static graphics using Canva and Kapwing, transforming existing content libraries into original, platform-optimized assets tailored to the client’s goals and audience. • Designs and presents branded monthly analytics reports to clients on Zoom, leveraging insights from Meta Business Suite and YouTube Studio to refine cross-platform branding and social media strategy. • Oversees account management, from content scheduling to closing feedback loops between clients and the internal team across Asana, ClickUp, and Slack. • Oversees community engagement, approaching sensitive discussions with empathy and professionalism while adhering to customized SOPs to ensure consistent brand voice.
• Contract Social Media Manager

  Medical Device Company (NDA)

  2025.01-2025.10

  (10 months)

  • Led social media strategy and day-to-day management for a leading Medical Device company, overseeing two sets of Instagram, Facebook, TikTok, and YouTube accounts. • Planned and batch-produced HIPAA-compliant Reels and carousels, translating complex medical topics into approachable, educational, and community-focused content. • Managed community engagement across platforms while ensuring strict adherence to compliance requirements and brand standards. • Collaborated cross-functionally with internal teams to align social content with product education, clinical messaging, and broader marketing goals.
• Contract Marketing Manager

  Family Therapy Practice (NDA)

  2023.12-2025.01

  (a year)

  • Led social media strategy and management for a startup Mental Health practice, overseeing Instagram and Facebook content planning, batching, and scheduling. • Developed HIPAA-compliant content calendars in close collaboration with internal LMFTs, ensuring messaging was accurate, ethical, and accessible. • Presented performance insights during one-on-one client meetings, using analytics to inform ongoing strategy and creative direction. • Conducted daily outreach to youth tutors, licensed therapists, pediatricians, and rehabilitation facilities across California to build referral partnerships and generate qualified leads. Maintained a CRM database to track, segment, and follow up with warm leads, contributing to the expansion of partner relationships and client acquisition. Career Break
• Contract Social Media Manager

  Caregiving

  2021.01-2023.12

  (3 years)
• Growth Click Marketing

  2019.12-2021.01

  (a year)

  • Led social media management for an Education-industry client, leading discovery, onboarding, and strategy development. • Oversaw Instagram and Facebook accounts with a focus on analytics, growth, and community engagement. • Monitored performance data, competitor activity, and market trends to continuously refine content and improve visibility. • Built strong client relationships through clear communication, consistent reporting, and thoughtful feedback implementation. INTERNSHIPS
• Social Media Marketing Intern

  Nxt Modern

  2018.04-2018.12

  (9 months)

  • Led social media management by conducting organic outreach with influencers in the Women’s Wellness and Lifestyle industries to increase organic reach and engagement. • Managed Instagram and Facebook accounts, tracked analytics, and maintained content calendars. • Contributed to brainstorming sessions to generate new content ideas and identify growth opportunities. • Wrote SEO-informed blog content to support traffic growth and affiliate initiatives.
• Social Media Marketing Intern

  Blooming Culture

  2017.06-2017.09

  (4 months)

  • Supported social media marketing and content creation for a company in the Pet Medicine industry. • Created copy and visual assets for Instagram and Facebook using SEO and social media best practices. • Monitored analytics and reported performance insights to support engagement growth. • Assisted with blog and campaign content to strengthen brand visibility.
• Communications Intern

  Mercy For Animals

  2017.02-2017.05

  (4 months)

  • Supported social media management foraleading Nonprofit/Animal Welfare organization, managing accounts with over 100K followers. • Curated educational blog content using SEO and copywriting best practices to support awareness and engagement.
• Customer Service Representative

  Beasley Cleaners

  2016.05-2017.01

  (9 months)

  • Delivered people-first customer service by greeting clients, processing payments, and resolving service concerns with professionalism and empathy. • Handled refunds and transactions accurately while supporting daily operations. • Built positive customer relationships through clear communication and attention to detail.

Educational experience

• Southern New Hampshire University

  (Mass Communications)

Certificates