ASSISTANT MANAGER, PR & COMMUNICATIONS | De Beers. Dynamic public relations and communications professional with over 10 years of experience in managing high-profile brands. - Strategic PR Campaigns: Successfully executed comprehensive PR strategies that enhanced brand visibility and engagement across diverse markets. - Influencer Relations: Built strong relationships with key opinion leaders (KOLs) and media, resulting in increased brand awareness and market penetration. - Event Management: Led the planning and execution of impactful PR events, driving significant media coverage and audience engagement. - Market Insights: Monitored industry trends and competitor activities, providing strategic insights that informed communications and marketing initiatives.