Work experience

• Assistant General Manager - Group Marketing & Digital

  Uni-China Group

  2025.01-Current

  (8 months)

  1 year 6 months
• Deputy Head of Marketing

  AS Watson

  2024.02-2024.09

  (8 months)
• Senior Manager - Marketing, CRM, Digital & Sustainability

  AS Watson

  2023.01-2023.12

  (a year)

  Loyalty & Engagement Award 2023- 2024 in the category of Best Loyalty Program – Food & Beverage
• Co-founder & General Manager (Marketing & Merchant Partnership)

  Hong Kong Brand Company Ltd., Technology Start-up

  2020.04-2023.01

  (3 years)

  (2 years 10 months) A technology company focused on marketing, providing charging service and rental spots are located over thousands of restaurants, retails, and malls. Co- founder, to set up the systems of accounts and user experience of APP. - Business Development & Relationship - Create Customer Journey UX UI APP - Binding with AliPayHK APP , WeChat Pay - Integrated E-coupon platforms Awards HK Tech 300 Seed Fund by City University IDEATION Progamme Award by HKSTP
• Group Marketing Manager, China, HK & International Business

  TSL Jewellery Limited

  2016.02-2020.04

  (4 years)

  (4 years 3 months) Duties - Act as a headquarter role to lead regional marketing team to achieve various KPIs set by company - In charge of new product collection and collaboration projects to achieve sales target and brand awareness - Strategy development for advertising, media &PR, for both regions as to strengthen brand’s uniqueness and heritage - Create content of editorial, visual and video for all communications platforms including digital and social platform. - To champion key marketing programs including strategic product launch; from development of launch plan to management of the cross-functional implementation and customer journey at different touch points, e.g. product planning, VIP workshop, event & PR, in-store experience and VM etc.
• Marketing Manager, China, HK & Taiwan

  Prince Jewellery & Watch - Just Gold. Just Diamond Division

  2013.04-2016.01

  (3 years)

  (2 years 10 months) HK OVERVIEW OF ROLE Creative direction for brand, communication, product design and above/below the line material KEY RESPONSIBILITIES • Manage and execute the marketing strategy for the brand • Manage all the communications for the Brand (ATL campaign, On-Line, PR,...) • Grow the on-line presence for the brand through a comprehensive on-line strategy and activation • Develop all the BTL material (jewelry packaging, displays for in-store brandpresence,...) • Issue the catalogues to communicate the products and brand for various occasions and collections • Run the consumer research for the brand/category to generate insights to grow the business • Develop consumer interaction initiatives at various occasions to increase consumption and brand presence • Analyze the market developments, competitive moves to adjust the brand strategy • Issue the branding guidelines for all communication material, stores and various materials • Create strategies and initiatives to grow the consumption • Monitor the media coverage for the brand and share with the management/ organization • Analyze the competitive moves and issues quarterly summary to management with recommendations • Take care of e-commerce platform and CRM system
• Assistant Central Marketing Manager

  Hong Kong Maxim's Group

  2011.09-2013.04

  (2 years)

  (1 year 8 months) - Contributed brand revamp strategies and implemented an new business model of new bakery conceptual retail stores, opened 10 stores in 1 year. - Analyzed sales segment & data of product for price setting and product improvement. - Worked with Japanese branding agency and interior design agency to work out branding identity, store interior design and visual merchandising, packaging, staff uniforms and all marketing communications.
• Marketing Manager

  Ajisen (China) Holdings Ltd

  2009.10-2011.09

  (2 years)

  - Formulated brand positioning and pricing for different menus of different brands (Ajisen, Domo, other premium Japanese restaurant outlets). - Managed and activated CRM program to boost members no. and enhanced repeat purchase frequency. (Member recruitment). -Lined up with external parties to carry out the large-scale PR event of “Ramen Festival” with Japanese Ramen brands at Hollywood Plaza. Value of PR coverage in food feature, entertainment feature over $10M. - Firstly, established social media platform, including Facebook, bloggers, etc. to explore younger customer segment
• Senior Marketing Executive

  cafe de coral holdings limited 大家樂集團

  2008.06-2009.10

  (a year)

  (1 year 5 months)