Work experience

• PR Brand Lead for Eufy

  Anker Innovations

  2022.08-Current

  (3 years)

  Manage and execute major trade shows, as well as other media and consumer events. Coordinate with employees around the world on PR and marketing strategies to ensure successful global campaigns. Form and strengthen relations with editors from, but not limited to, Parents, Good Housekeeping, Popular Mechanics, Wired, Wirecutter, and more. Design thoughtfully crafted PR plans for product launches and assist in activation, garnering over 300 million impressions per product launch.
• Account Executive

  AKCG-Public Relations Counselors

  2021.04-2022.08

  (a year)

  Develop public relations strategies for clients, including creating pitch angles, selecting target publications, budgeting and calculating quarterly key performance indicators. Lead regional and national accounts and delegate work to support staff.
• Assistant Account Executive

  LOTUS823

  2019.07-2021.02

  (2 years)

  Develop public relations strategies for clients, including creating pitch angles, selecting target publications, budgeting and calculating quarterly key performance indicators. Lead regional and national accounts and delegate work to support staff.
• Account Coordinator

  LOTUS823

  2019.01-2019.07

  (7 months)

  Managed the activities of interns and support staff. Supported client at 2020 Consumer Electronics Show (CES) by networking with attending media and securing over 1 billion impressions in over 20 pieces of show-related coverage. Pitched for product launches, thought leadership opportunities, event activations, crisis management and retail partnerships for consumer tech companies such as Ecovacs, Roborock, Hamilton Beach, and more. Organized influencer partnerships in numerous verticals including parenting, health and wellness, technology, pet, and more. Produced social content for Facebook, Instagram, and Twitter, including paid social advertisements.
• Graduate Marketing Intern

  RWJBarnabas Health

  2018.07-2019.01

  (7 months)

  Wrote and distributed press releases and media alerts using Cision. Assisted with updating and maintaining social media sites.
• Public Relations Intern

  AMW Public Relations

  2018.06-2018.08

  (3 months)

  Drafted sample pitches for media. Created and updated media contact lists using Cision · Planned and coordinated special events for clients.

Educational experience

• Monmouth University

  Master of Business Administration (M.B.A.), Business Administration and Management, General

  2016.11-2018.12

  (2 years)
• Stockton University

  Bachelor of Arts (B.A.), Communications; Writing

  2010.11-2014.12

  (4 years)

Languages