Manage and execute major trade shows, as well as other media and consumer events Coordinate with employees around the world on PR and marketing strategies to ensure successful global campaigns Form and strengthen relations with editors from, but not limited to, Parents, Good Housekeeping, Popular Mechanics, Wired, Wirecutter, and more Design thoughtfully crafted PR plans for product launches and assist in activation, garnering over 300 million impressions per product launch

Develop public relations strategies for clients, including creating pitch angles, selecting target publications, budgeting and calculating quarterly key performance indicators Lead regional and national accounts and delegate work to support staff

Managed the activities of interns and support staff Supported client at 2020 Consumer Electronics Show (CES) by networking with attending media and securing over 1 billion impressions in over 20 pieces of show- related coverage Pitched for product launches, thought leadership opportunities, event activations, crisis management and retail partnerships for consumer tech companies such as Ecovacs, Roborock, Hamilton Beach, and more Organized influencer partnerships in numerous verticals including parenting, health and wellness, technology, pet, and more Produced social content for Facebook, Instagram, and Twitter, including paid social advertisements

Wrote and distributed press releases and media alerts using Cision Assisted with updating and maintaining social media sites E DUCATION

Drafted sample pitches for media Created and updated media contact lists using Cision · Planned and coordinated special events for clients