Melvin

Regional Sales Service Manager - APAC
MaleSales Manager/SupervisorLive in MalaysiaNationality
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Work experience

  • Regional Sales Service Manager - APAC

    Capstone Green Energy
    2024.06-Current(a year)
    . Work with and manage Capstone’s distribution partners in APAC to ensure sales growth and achievement of forecasted sales targets, both systems/ accessories and service plan adoption. • To assist distribution channels in developing new opportunities as well as developing competitive advantage through commercial, technical and support offerings.
  • Sales Manager (Global Sales) - APAC

    Suntech
    2023.06-2024.05(a year)
  • Sales Manager

    SGB-SMIT Group - SGB MY
    2020.01-2022.06(2 years)
    (2 years 6 months) Job Description: . Responsible for growing sales in domestic market via distributor and direct account. . Support distributor via fast and quality response in terms of quotation, technical clarification and price support. . Monitor distributor Account Receivable and sales performance. . Monitor order execution of all order in hand include drawing submission and approval from consultant, FAT and site delivery. To take lead upon hiccup and find best solution. Achievements: .Achieve RM22 Mil order intake for FY2021 & RM15 Mil order intake for FY2020. Ability: . Distribution Management in term of product training, technical and commercial support and sales leads management. . Segmenting market, positioning strategy (SGB as premium brand and local domestic manufacturing support accessibility in terms of design and engineering support, service and troubleshooting support and technical know how support).
  • Product Manager - Medium Voltage

    KVC Industrial Supplies Sdn Bhd
    2018.09-2019.12(a year)
    3 years 8 months (1 year 4 months) Job Description: . To do specification-in on target segmentation includes electrical consultant, project owner & electrical sub-contractor. . Works with KVC Group respective business channels to meet annual targets and objectives. . Product coverage include ABB switchgear, Siemens transformer and Henikwon busbar (busduct). Achievement: . Develop new business model with KVC Group subsidiary SW Electric direct and indirect business model which target home and residential project audience includes developer, main contractor, electrical consultant and electrical contractor from zero customer base, product, market and competitor knowledge. . FY2019 MV group budget of RM4 million, currently build up project pipeline of more than RM100 million covering more than 40 electrical consultants and more 50 electrical contractors with Siemens Malaysia & ABB Malaysia consent (protected sales leads) Ability: . Fast learner on new product, SWOT Analysis and SPACE Matrix, Five Forces Analysis, Porter's Generic Strategies. . Fully utilized BCI Asia (paid sales leads provider) sales leads to generate new key-contact on electrical consultant from cold calling, introduction and to do spec-in. Gather market intelligence on participating electrical contractor and follow through on awarded electrical contractor and secure sales order. . Indirect people management skill include product training, technical and commercial support, sales leads management and motivation to indirect sales channel. . Segmenting market, positioning strategy (Siemens and ABB as premiumbrand) include brand and product positioning strategy, and pricing strategy. . Develop Decision Support System (DSS) or Data-driven DSS to improve and enhance the effectiveness of the decision-making process (personalinnovation to maximise business efficiency).
  • Product Manager - Low Voltage

    Bandar
    2017.01-2018.08(2 years)
    (1 year 8 months) Job Description: . Demand creation on target segmentation include electrical contractor & dealer. . Works with KVC Group respective business channels to meet annual targets and objectives. . Product coverage include Himel's ACB, MCCB, MCB & RCCB. Achievement: . Achieved and breakthrough RM 1 million sell out through KVC Group various sales units in its full first year 2018 as compare with previous year 2017 of approximately of RM 400,000.00 only (150% sales increased on Himel in KVCgroup over a year). Ability: . Indirect people management skill includes product training, technical and commercial support, sales leads management and motivation to indirect sales channel which includes KVC and SWE distribution sales team. . Segmenting market, positioning strategy (Himel as low end brand) include brand and product positioning strategy, and pricing strategy. . Develop Decision Support System (DSS) or Data-driven DSS by analysing KVC Group pass 2 years sales out report and identify top 20% dealer and reseller.
  • Product Manger - Original Equipment Manufacturer, (OEM)

    Bandar
    2016.05-2016.12(8 months)
    Job Description: . Demand creation on panel builder & project basis. . Works with KVC Group respective business channels to meet annual targets and objectives. . Product coverage include TDK-Lamda power supply & ABB Entrelec terminal block. Achievement: . Achieved FY2016 budget for both TDK Lamda RM10 million & ABB Entrelec RM12 million. Main contribution from Panel Builder sales team. Ability: . Segmenting market, positioning strategy (TDK Lamda & ABB Entrelec aspremium brand) include brand and product positioning strategy, and pricing strategy. . Adaptability on pricing strategy which is very much influence by KVC top business manager's successful history record and preference.
  • Sales Engineer - Compressor Technique Service

    Atlas Copco
    2012.11-2016.04(3 years)
    6 years 3 months (3 years 6 months) Job Description: . Implementation of aftermarket business actions (Service and Maintenance Agreement & Overhaul proposal) in the assigned region to maximize customer values of aftermarket products. Achievement: . NXP (formerly Freescale), ZR5-51 x 2units, ZR315, ZR250 air compressor overhaul project, 2015. Secured 4 units big size of air compressor major overhaul project with record breaking single sales order of RM 1.1 milllion (350% sales increase compare with a year before from NXP) . Perodua, ZR315 & ZR300 air compressor overhaul project, 2014. Secure 2 big size air compressor overhaul projects with sales amount of RM 700,000.00 (700% sales increase compare with a year before from Perodua) . Finisar, ZR355 air compressor overhaul project, 2013. Revive lost account into key account with major overhaul project and later 3 years’ service maintenance agreement. Overhaul project sales up to RM 300,000.00 and service maintenance agreement for 3 years sales up to RM 400,000.00, total secured order of RM 700,000.00 (1400% sales increasecompare with a year before from Finisar) Ability: . Demand analysis on service maintenance agreement based on end user annual production projection for key customer includes Western Digital with 28 units of ZR air compressor, NXP (formerly Freescales) 13 units of ZR air compressor, Unisem, 5 units of ZR air compressor. Service maintenance agreement based on actual usage of the air compressor (Running Hours) and not overkill customer (financially). . People management skill with internal planner, service technician, technical manager and operation manager for day-to-day operation and critical or emergency situation. 职位:Sales Engineer - Industrial Air
  • Marketing Executive

    OMRON Electronics GmbH
    2006.02-2010.02(4 years)
    (4 years 1 month) Job Description: . Product marketing on application product include Omron sensing solution & basic component. Achievement: . Generate sales lead via product promotion and new product launching. . Generate up to hundreds key-contact via marketing activities which is crucial to generate more sales in various department or different hierarchy (engineers,mid management and top management key-contacts). Ability: . Door opener or ice breaking capability on competitor account customer. . Generate key-contact and sales leads. . Sales leads management.

Educational experience

  • Open University Malaysia

    Master of Business Administration - MBA, Project Management
    2017.01-2019.01(2 years)
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