Melissa Zuckerman
Digital Marketing Specialist@AB Creative NYC
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Summary
Marketing, Branding and Digital Expert. Hello, I'm Melissa Zuckerman. I'm a passionate and results-driven marketing professional with extensive global experience in brand strategy, product portfolio management, and digital marketing across diverse industries, including luxury, consumer goods, and technology. With a strong strategic mindset, I excel at crafting and executing data-driven marketing initiatives that enhance brand visibility, drive engagement, and boost business growth. Throughout my career, I have successfully developed multi-market brand strategies, led high-impact product launches, and optimized marketing campaigns to drive revenue and market share. My expertise in strategic marketing, market research, branding, and global marketing campaigns enables me to anticipate trends, identify opportunities, and develop innovative solutions that resonate with global audiences. Key strengths: ✅ Global Brand Strategy & Market Expansion ✅ Digital & Trade Marketing Execution ✅ Product Launch & Portfolio Optimization ✅ Cross-Functional Team Leadership & Collaboration ✅ Market Research & Competitive Intelligence ✅ Data-Driven Decision Making & Performance Analytics Holding an MBA with focus on Marketing for Luxury Brands from Grenoble École de Management (France), I bring a strong international perspective and multilingual proficiency (English, French, and Spanish) to marketing initiatives. I am passionate about leveraging insights, creativity, and innovation to build a strong brand and drive business success. With an MBA specializing in Marketing for Luxury Brands from Grenoble École de Management (France), I bring a global perspective and multilingual proficiency (English, French, and Spanish) to marketing initiatives. Passionate about leveraging data-driven insights, creativity, and innovation, I excel at building a strong brand identity and driving business growth in dynamic international markets. Let’s connect to explore new opportunities and collaborate on impactful marketing strategies!
Work experience
Digital Marketing Specialist
AB Creative NYC2025.10-Current(10 months)Digital Marketing Management
Superprof2022.03-2025.03(3 years)Associate Marketing Manager - Martell Global
Pernod Ricard France2021.06-2021.12(7 months)Associate Marketing Manager - Biogen Global
Biogen2020.02-2021.02(a year)MBA Candidate
Grenoble Ecole de Management2018.09-2020.12(2 years)International Marketing Assistant - EMEA
Digimind2019.06-2019.12(7 months)Brand Assistant
Associated British Foods plc2016.12-2018.08(2 years)Market Research Analyst
Associated British Foods plc2016.05-2017.03(a year)Marketing Assistant
Revlon2014.08-2015.11(a year)Brand Manager Assistant (Stérimar & First Response)
Church & Dwight, Co., Inc.2013.07-2014.07(a year)
Educational experience
Grenoble Ecole de Management
Master of Business Administration - MBA - Marketing specialization2018.01-2021.01(3 years)Alliance Française de Paris
2020.01-2021.01(a year)British Council EnglishScore
IELTS Preparation Course, Advance English (C1), 82017.01-2018.01(a year)EC English Language Centres
Boston, USA, Toefl IBT2015.01-2016.01(a year)Universidad Nacional Autónoma de México
Specialization, Marketing2014.01-2015.01(a year)Universidad Nacional Autónoma de México
Bachelor's degree Business and Management2009.01-2014.01(5 years)
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