Melanie

Sr. Distribution Channel Account Manager, US & Canada
FemaleChannel ManagerLive in United StatesNationality United States
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Work experience

Sr. Distribution Channel Account Manager, US & Canada

Barco
2022.06-Current(3 years)
(3 years 1 month) * Responsible for the oversight of planning, strategy execution and development for 6 Distributors across the US and Canada. * Own planning and forecasting for the US and Canada * Create and execute comprehensive strategies for channel distribution to meet sales and revenue goals. * Provide training, presentations and demonstrations tailored to Distribution partners and dealers.

Business Development Manager

Exertis Almo
2019.02-2022.06(3 years)
4 years 2 months (3 years 5 months) Responsible for driving profitability and revenue through the integration and development of programs tied to Barco's product portfolio. Serve as a liaison and key contact between Barco and Almo Executive team, Territory Managers, Dealers, Marketing and Purchasing. Develop and deliver technical trainings and multimedia content to educate internal and field teams and Dealers. Conceptualize and execute innovative strategies to build product and brand awareness, gain market share, drive leads, generate sales while building and maintaining relationships with customers. Maintain inventory metrics. Manage customer projects and roll-outs ensuring that all departments are working toone goal. Understand key competitive product life cycles, pricing programs and technology advantages.

National Account Manager

Ingram Micro
2018.05-2019.02(10 months)
13 years

Vendor Business Manager - ProAV/Digital Signage

Ingram Micro
2012.01-2018.01(6 years)
Managed a Manufacturer Portfolio with yearly revenues totaling over $180,000,000 with consecutive sequential yearly growth. Developed, executed on vendor business plans, driving both revenue and profitability. Strategic management of overall vendor relationship while serving as manufacturer/vendor expert. Recommended and drove new opportunities for incremental sales. Provided input on promotions, product launches and suggestive selling of solutions. Led negotiations of contractual terms and conditions, rebate structure and buy-ins and deals. Determined parameters for inventory stocking strategy, returns, forecasting, payment decisions, excess inventory management, priority allocation and pricing. Served as elevation point for all aspects of the business. Oversee manufacturer assigned Market Development Specialists and marketing plans, ensuring that initiatives for both Ingram Micro and Manufacturer(s) are being carried out. Researched and analyzed industry trending in the marketplace to assess and redefine tactics for both long and short-term success. Strengthen and grew relationships.

Market Development Specialist II

Ingram Micro
2005.01-2012.01(7 years)
Drove and executed business plans by proactively identifying new opportunities for incremental sales. Successfully communicated the value propositions of manufacturer(s) key initiatives to Resellers and internal sales teams. Leveraged initiatives to influence customer buying preferences. Worked to promote opportunities through the entire sales cycle. Developed strategy plans with vendor Channel Account Managers and Ingram Sales. Recommended profitable margin enhancing products/programs. Co- developed overall vendor marketing strategy. Researched and identify opportunities to increase customer breadth, depth and revenue. Responsible for achieving manufacturer growth goals and objectives. Created and administered sales incentive programs and contests to increase revenue. Perform proactive out-calling.

Educational experience

Hilbert College

1996.01-2000.01(4 years)

Certificates

DSCE - Digital Signage Certified Expert
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