Melanie
Sr. Distribution Channel Account Manager, US & Canada
FemaleChannel ManagerLive in United StatesNationality United States
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Work experience
Sr. Distribution Channel Account Manager, US & Canada
Barco
2022.06-Current(3 years)
(3 years 1 month)
* Responsible for the oversight of planning, strategy execution and
development for 6 Distributors across
the US and Canada.
* Own planning and forecasting for the US and Canada
* Create and execute comprehensive strategies for channel distribution to
meet sales and revenue goals.
* Provide training, presentations and demonstrations tailored to Distribution
partners and dealers.
Business Development Manager
Exertis Almo
2019.02-2022.06(3 years)
4 years 2 months
(3 years 5 months)
Responsible for driving profitability and revenue through the integration and
development of programs tied to Barco's product portfolio. Serve as a liaison
and key contact between Barco and Almo Executive team, Territory Managers,
Dealers, Marketing and Purchasing. Develop and deliver technical trainings
and multimedia content to educate internal and field teams and Dealers.
Conceptualize and execute innovative strategies to build product and brand
awareness, gain market share, drive leads, generate sales while building and
maintaining relationships with customers. Maintain inventory metrics. Manage
customer projects and roll-outs ensuring that all departments are working toone goal. Understand key competitive product life cycles, pricing programs and
technology advantages.
National Account Manager
Ingram Micro
2018.05-2019.02(10 months)
13 years
Vendor Business Manager - ProAV/Digital Signage
Ingram Micro
2012.01-2018.01(6 years)
Managed a Manufacturer Portfolio with yearly revenues totaling over
$180,000,000 with consecutive sequential yearly growth. Developed,
executed on vendor business plans, driving both revenue and profitability.
Strategic management of overall vendor relationship while serving as
manufacturer/vendor expert. Recommended and drove new opportunities
for incremental sales. Provided input on promotions, product launches and
suggestive selling of solutions. Led negotiations of contractual terms and
conditions, rebate structure and buy-ins and deals. Determined parameters
for inventory stocking strategy, returns, forecasting, payment decisions, excess
inventory management, priority allocation and pricing. Served as elevation
point for all aspects of the business. Oversee manufacturer assigned Market
Development Specialists and marketing plans, ensuring that initiatives for both
Ingram Micro and Manufacturer(s) are being carried out. Researched and
analyzed industry trending in the marketplace to assess and redefine tactics
for both long and short-term success. Strengthen and grew relationships.
Market Development Specialist II
Ingram Micro
2005.01-2012.01(7 years)
Drove and executed business plans by proactively identifying new
opportunities for incremental sales. Successfully communicated the value
propositions of manufacturer(s) key initiatives to Resellers and internal sales
teams. Leveraged initiatives to influence customer buying preferences.
Worked to promote opportunities through the entire sales cycle. Developed
strategy plans with vendor Channel Account Managers and Ingram Sales.
Recommended profitable margin enhancing products/programs. Co-
developed overall vendor marketing strategy. Researched and identify
opportunities to increase customer breadth, depth and revenue. Responsible
for achieving manufacturer growth goals and objectives. Created and
administered sales incentive programs and contests to increase revenue.
Perform proactive out-calling.
Educational experience
Hilbert College
1996.01-2000.01(4 years)
Certificates
DSCE - Digital Signage Certified
Expert
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