Meiling He
Head of Global Brand & PR@Du Xiaoman Technology
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Summary
Head of Global Brand & PR at Du Xiaoman Technology. Innovative and result-oriented Marketing Executive offering 12 years experience of high-impact communication strategies and business development. Specializing in overseeing comprehensive marketing initiatives and executing cutting-edge marketing campaigns A proven track record in driving brand awareness, consumer acquisition and retention by leveraging a data-driven and creative marketing approach, leading explosive business growth. A strong history of improving multi-national organization to new level of efficiency and performance, and effective leadership of a cross-cultural team in competitive markets.
Work experience
Head of Global Brand & PR
Du Xiaoman Technology2025.10-Current(10 months)Country General Manager
SHEIN2023.01-2025.01(2 years)Marketing Director
SHEIN2021.01-2025.01(4 years)Marketing Communications Consultant
2020.01-2021.12(2 years)Senior Product Manager
The Mentholatum Company2019.01-2020.01(a year)Marketing Manager
Mars2017.01-2019.01(2 years)International Campaign Manager
MIDEA Group2014.01-2017.01(3 years)Product Marketing Specialist
L'Oréal2012.01-2013.01(a year)
Educational experience
National Sun Yat-Sen University
Master of Business Administration (MBA), 4.172012.01-2014.01(2 years)Sun Yat-sen University
Bachelor's degree, International Tourism Management2008.01-2012.01(4 years)
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