Summary

Work experience

• Senior Community Manager, Pro Design

  Adobe

  2023.01-Current

  (3 years)

  Foster and engage with the Adobe Creative Cloud Community, with a focus on the professional design community. Support product launches with community events and summits. Connect community members back to product teams. Host and/or produce a variety of events, including mixers, workshops, and panels across North America. Partner with creative collectives and graphic design organizations and facilitate Adobe presence at conferences and design weeks. Develop and build infrastructure to track partnerships and events. Show less
• Marketing Consultant

  Self

  2005.01-Current

  (21 years)

  I help creative•minded small businesses and individuals develop communications, content and community outreach strategy. Present & Past Clients Include: • Type Camp • Daria Lanz • Dysonics • The Fast Foodie Food Truck • Vieux et Nouveau Boutique
• Senior Product Marketing Manager, Adobe Fonts & Creative Cloud Product Marketing

  Adobe

  2021.02-2023.01

  (2 years)

  Work across teams to surface the Creative Cloud services, primarily Adobe Fonts, in Creative Cloud desktop and mobile products and during major launch moments. Manage internal and external marketing projects and stakeholder relationships, and develop and execute multiple creative campaigns and installations. Align with flagship products and other Creative Cloud Services to market integrations.
• Senior Product Marketing Manager, Adobe Fonts

  Adobe

  2017.05-2021.02

  (4 years)

  Work across teams to surface the Creative Cloud services, primarily Adobe Fonts, in Creative Cloud desktop and mobile products and during major launch moments. Manage internal and external marketing projects and stakeholder relationships, and develop and execute multiple creative campaigns and installations. Align with flagship products and other Creative Cloud Services to market integrations. Oversee marketing budget, marketing strategy and editorial calendar. • Launched multiple customer•centric features (including font tags and font packs) with internal partners and creative community influencers • Partnered with internal teams and external stakeholders on multiple global campaigns, including retention and engagement, Hidden Treasures of the Bauhaus and Missing Type blood donation awareness • Worked in conjunction with PR team and outside agency on global Emoji Global Trends report, which garnered press attention from international media outlets and late night television • Ensured a meaningful presence at industry and customer events, to drive awareness and meet organizational goals • Assisted in the 2018 rebrand from Typekit to Adobe Fonts Show less
• Community Engagement at Typekit (Contract)

  Adobe

  2016.02-2017.04

  (a year)

  • Ensured a meaningful presence of Typekit and foundry partners at industry events, such as Typographics, TypeCon and ATypI. • Created the Typekit Live Lettering Lounge at Adobe MAX to supplement the launch of Typekit Marketplace and engage thousands of end•users with Typekit’s products and partners. • Facilitated smaller partnerships and evangelizes with participation in local type and design meetups. • Amplified Typekit & Adobe Type’s presence internally, by working with the Creative Cloud Community and Adobe Social team to spread and provide typographic content. Show less
• Events Manager

  Heavybit Industries

  2015.10-2016.01

  (4 months)

  Managed a robust events track which included community meetups, unconferences, workshops, social events and mixers with the goal of connecting early developer tools startups with investors and customers.
• Sr. Marketing Manager, TYPO San Francisco Conference Director

  Monotype

  2014.07-2015.08

  (a year)

  Following the acquisition of FontShop by Monotype, I joined a global marketing team and continued to curate a two•day annual design and creativity conference in San Francisco, working with a diverse, international slate of speakers, sponsors and attendees. I managed a team of four seasonal staff and 70+ volunteers. I fostered the TYPO SF community and alumni network to tie the event into the overall marketing initiatives of the parent organization. Additionally, I oversaw content and communications strategy and execution for FontShop.com, including newsletters, blogs and social media. • Recruited diverse lineup of 25+ world•renowned designers to speak at two•day conference. • Fostered relationships with sponsors, partners and vendors to secure ~$50k in cash and in•kind support. • Engaged with art schools, universities and design programs for educational element of event. • Managed a team of four seasonal event staff and 70+ volunteers. • Worked with European counterparts to adapt global TYPO brand for North American audience. Show less
• Conference Director

  TYPO San Francisco presented by FontShop

  2011.08-2014.07

  (3 years)

  Curated a two•day annual design and creativity conference in San Francisco, working with a diverse, international slate of 25+ speakers, $50k in cash and in•kind sponsors and 700+ attendees. Managed a team of four seasonal staff and 70+ volunteers. Fostered the TYPO SF community and alumni network to tie the event into the overall marketing initiatives of the parent organization.
• Senior Communications Manager

  FontShop

  2011.03-2014.07

  (3 years)

  I oversaw content and communications strategy for the premier independent retailer of desktop, web and mobile typefaces. Managed team of content producers to develop and ship newsletter, blog and social media campaigns. Major Accomplishments: • Revised content strategy to match customer engagement goals resulting in 24% increase in newsletter revenue, 45% increase in blog revenue and 60% increase in revenue from social media channels (Facebook, Twitter). • Shaped company branding through consistent personality and voice in communications. • Served on launch team and spearheaded conference marketing and partnerships for TYPO San Francisco, one of the West Coast's most prestigious design conferences. Exceeded inaugural conference attendance and financial goals in 2012. • Created successful cross•platform engagement campaigns such as March Madness Font Brackets, Typographic Terrors series and Fontlympics. • Managed PR launch of FontBook App, which rose to #1 Reference App in the App Store the week of its release, was named one of the App Store's best reference apps of 2011, received multiple media mentions and won awards from Communications Arts and Type Directors Club. • Managed PR launches of popular tools such as FontShop Plugin for Adobe Creative Suite and the FontShop Webfonter. Show less
• Communications Manager

  Milwaukee County Transit System

  2007.11-2011.03

  (3 years)

  Managed online and print communications, and assisted with media relations, for major metropolitan transit system with annual ridership of 42 million. Coordinated outreach programs and events to positively promote transportation alternatives and the role of the organization in the community. Major Accomplishments: • Advocated for and developed organization’s initial social media presence • Managed media relations and crisis communications during severe weather events and major security incidents. • Championed Bikes on Buses project and assisted in coordinating community outreach, including launch, Bike to Work Week participation and demonstrations. • Participated in design and content development for RideMCTS.com • Assisted in the launch of internal electronic newsletter. Show less
• Board Member

  YNPN Greater Milwaukee Chapter

  2008.01-2010.09

  (3 years)

  Participated in strategy creation for growing board and organization. Chaired Marketing Committee.
• Associate Executive Director, Society for Clinical Data Management

  Executive Director, Inc.

  2006.05-2007.11

  (2 years)

  Worked closely with Executive Director of SCDM, Board of Trustees and committees in managing client projects and programs. Provided direction, planning and coordination of membership services, meetings, publications, marketing and media relations for professional association of over 2,300 domestic and international members working for companies ranging from large pharma to contract research organizations to biotech and consulting firms. Major Accomplishments: • Doubled annual conference sponsorship income and increased exhibit booth reservations by 23% in first 90 days in position. • Developed creative web•based solutions used by our client and others in the association management firm. • Selected as public relations consultant for American Society of Gene Therapy 2007 Annual Meeting and garnered press hits in New Scientist and The Seattle Times. Show less
• Salesperson

  Vieux et Nouveau Boutique

  2006.11-2007.05

  (7 months)

  Assisted small business owner with sales and inventory. Managed customer database and consulted on customer incentive programs and various marketing projects, with a concentration on leveraging social networking sites for increasing business opportunities.
• Senior Marketing Coordinator

  Infosoft Group

  2002.08-2006.05

  (4 years)

  I coordinated internal and external marketing and communications efforts for network of over 600 local employment and diversity Web sites, including MilwaukeeJobs.com, Wisconsin’s largest online recruiting resource. Major Accomplishments: • Hired as startup company’s first marketing employee and oversaw growth of department to support tenfold sales increase from August 2002 to May 2006. • Developed and implemented branding strategies for aggressive entrance into new markets. • Represented company in community relations role, collaborating with site users ranging from senior human resources personnel to job seekers to career consultants. • Partnered with stakeholders to create consistent, fresh and local content for site network. Show less
• Public Information Intern

  Milwaukee County Board of Supervisors

  2001.03-2002.05

  (a year)

  Assisted Public Information staff with creation of advertising/public relations materials and provided creative administrative support to a group of 25 diverse elected officials and their districts.
• General News Copy Editor

  Marquette Tribune

  2000.08-2002.05

  (2 years)

  Edited content for award•winning college newspaper according to AP Style. Contributed news, features and editorials published in the Tribune.
• Customer Service Associate

  Made In Oregon

  1998.06-2002.01

  (4 years)

  Provided attentive, quality customer service for guests looking for locally•made speciality goods. Stocked shelves and created visually•pleasing displays.
• Student Office Asst./Hall Secretary

  Marquette University Office of Residence Life

  1999.01-2001.03

  (2 years)

  Provided assistance to students living in Marquette residence halls and their parents. Administratively supported residence life staff.
• Visitor Assistant

  Betty Brinn Children's Museum

  2000.01-2000.04

  (4 months)

  Greeted museum guests and helped maintain a safe, healthy environment at local children's museum. Assisted with birthday parties and special events.
• Customer Service Representative

  Hollywood Video

  1996.08-1997.08

  (a year)

  Provided customer service and film recommendations, as well as sales and inventory support.

Educational experience

• Marquette University

  B.A., Public Relations, English, Social Sciences

  1998.01-2002.01

  (4 years)
• Jesuit High School

  High School Diploma, College Prep

  1994.01-1998.01

  (4 years)