Kinetic is a leading Solana DEX aggregator/trading platform • Led end-to-end growth marketing strategy, scaling the product from beta to 100k global traders + 300 million in trading volume • Owned and managed global brand, BD, community, and communications strategy; oversaw all external partnerships and PR vendors. • Hired and scaled growth teams from scratch, covering demand gen and ABM across all segments. • Led cross-functional go-to-market initiatives spanning product launches, incentive programs, and marketing/KOL campaigns to drive trading activity, institutional integration, and market entry. • Directed content and education strategy, including BD training materials, glossary, and explainer series, partner decks, and growth initiatives. • Coordinated closely with ecosystem partners, including Solana Foundation, Metaplex, Titan, OKX, and others, to align product, messaging, and global growth strategy. • Organized relationships with Market Makers and Liquidity Providers for integrations and AMM participation. • Managed brand presence at major conferences such as Breakpoint, Accelerate, and Consensus to facilitate sponsorships and host side events. • Grew and engaged social community, scaling from 10 traders to 60k across Discord, Twitter, and Telegram. • Developed an ambassador program with hundreds of active members across 10 countries who promoted organic marketing and growth.

industry marketing agency • Worked with over 20 major brands and start-ups across Music, Gaming, Web3, and FinTech sectors. • Managed up to $5M/year in growth marketing budgets, tying spend directly to CAC, LTV, and pipeline targets. • Built, led, and optimized growth engines for retail trading and fintech products. • Designed and executed community growth initiatives, expanding Telegram, Twitter, LinkedIn, TikTok, and Discord channels by 100k+ active users. • Identified and cultivated key influencer relationships, driving substantial brand impressions and boosting reach for content launches. • Organized high-engagement events within client communities, achieving participation from diverse audiences and leading to core business relationships. • Established and spearheaded a PR strategy that resulted in features from: Forbes, Cointelegraph, The Block, Coindesk, Blockworks, and several others. • Led ambassador programs with thousands of participants, facilitating a strong brand-community connection; empowered brand advocates to amplify community reach and drive organic growth. • Generated detailed reports and audits focused on growth and client objectives, delivering actionable insights for continuous improvement. • Oversaw a cross-functional team of graphic designers, community managers, and copywriters to produce cohesive campaigns; streamlined workflows to ensure consistency in brand messaging across all content.

• Spearheaded multi-channel marketing strategies across social, digital, email, and video platforms to drive product milestones.

that owns Cointelegraph and other media outlets • Implemented cross-platform community engagement strategies, surpassing retention goals and fostering the growth of 3 unique products.(Atrading analytics platform, an industry-exclusive social media, and a consulting firm) • Directed a team of dedicated ambassadors to amplify product/client messaging within online communities, enhancing brand visibility and user engagement. • Worked on the planning and execution of widely attended webinars of 1k to 50k viewers, driving engagement and sales of core products. • Built and nurtured partnerships with influencers and industry leaders, positioning Cointelegraph at the center of industry conversations. • Coordinated brand representation at premier conferences, including The World Economic Forum and Paris Blockchain Week. • Spearheaded virtual and live events for a high-value network of investors and community members; created memorable brand side events that deepened business relationships and amplified brand presence.