Mauricio

Country Manager / INIU
MaleSales representativeLive in United StatesNationality
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Work experience

  • Country Manager / INIU

    INIU
    2024.03-Current(a year)
    Conduct in-depth market research to identify trends and competitive opportunities, enhancing strategic decision-making. Build and maintain partnerships with key retailers, distributors, and online marketplaces, boosting brand visibility and sales. Collaborate with product development teams to execute seamless product launches and effective go-to-market strategies. Design and implement sales training programs, improving team performance and driving measurable results. Manage sales budgets and resource allocation to maximize ROI and support sustainable growth. Lead cost optimization initiatives using P&L analysis, reducing inefficiencies while maintaining quality.
  • Country Manager

    ESR
    2023.11-Current(2 years)
    Perform comprehensive market analysis to stay ahead of industry trends and competitor dynamics. Establish strategic partnerships with retail entities and e-commerce platforms, increasing market penetration and sales. Partner with product teams to ensure successful product introductions and go-to-market execution. Develop and deliver sales training programs, enhancing team capabilities and performance. Oversee budgeting and resource allocation to optimize financial outcomes and drive growth. Implement data-driven cost-saving strategies, improving operational efficiency through P&L insights.
  • Key Account Manager

    OKAI
    2023.03-2023.12(10 months)
    Expanded market presence by securing and retaining high-value accounts, strengthening client relationships. Developed customized sales strategies, resulting in increased revenue and customer loyalty. Led cross-functional teams to deliver tailored product solutions, meeting client needs effectively. Utilized data analytics to enhance account performance and broaden market reach
  • Country Manager

    Renpho
    2022.08-2023.11(a year)
    Directed national operations, achieving a 10% increase in revenue and market share within 15 months. Managed a team of 10 across sales, marketing, and support, providing mentorship and performance evaluations. Conducted market research to identify growth opportunities, driving business expansion. Built strong relationships with clients, stakeholders, and government entities, elevating brand recognition. Collaborated with cross-functional teams to launch successful go-to-market strategies. Oversaw budgeting and pricing adjustments based on P&L analysis, ensuring profitability and growth.
  • Director of Sales

    PanzerGlass
    2021.03-2022.08(2 years)
    Developed sales strategies that increased revenue by 30% for the accessory brand. Led a team of 15 sales representatives, setting performance goals and driving consistent success. Forged partnerships with retailers and distributors, enhancing brand visibility and sales growth. Reduced costs by 15% through P&L-driven optimization, maintaining product quality. Expanded the brand into Canadian and Latin American markets, strengthening global presence.
  • Senior Sales Manager

    Brightstar
    2019.10-2021.03(2 years)
    Executed sales strategies that delivered a 35% increase in revenue and expanded market share. Managed inventory consolidation during the T-Mobile/Sprint merger, ensuring operational efficiency. Strengthened client relationships, fostering loyalty and repeat business. Optimized pricing strategies using market-specific P&L data, boosting profitability.
  • Channel Sales/Marketing Manager

    Tech2
    2018.08-2019.10(a year)
  • Sales/Marketing Manager

    Huawei Technologies
    2016.09-2018.08(2 years)
    · Launched the brand with national retail chains, achieving an 80% increase in sales revenue. · Managed a team of 30 regional sales representatives, enhancing productivity through training. · Introduced efficient sales processes, improving team performance and customer satisfaction.
  • Market Manager

    Samsung Electronics America
    2014.08-2016.09(2 years)
    · Implemented strategies that grew market share and revenue by 30%. · Supervised a team of 40, providing coaching and evaluations to ensure consistent results. · Executed trade shows and product launches, increasing brand awareness and sales.

Educational experience

  • Capella University

    Bachelor's degree in Business Administration
    2000.01-2004.01(4 years)

Languages

English
Native
Spanish
Proficient
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