1. Manage timelines and project processes for new product launches, quarterly content, and more on the Brand Editorial team 2. Manage the organic social media calendars and roadmap, planning, scheduling, and posting all content across owned channels; kicked off the company TikTok and the overall start of scrappy, short-form video on brand channels3. Manage the creation and updating of Brand Editorial decks (NPIs, reporting, quarterly content, etc.)4. Liaise with internal and external teams across the organization for various projects and other needs5. Help manage and lead the Community Management and Reporting teams6. Engage proactively and reactively with our community on social, alongside CM agency helping to raise daily inbound completion rate to over 90% DoD7. Alongside agency, work within Sprout Social to manage all reporting needs, owning the daily report shared with MLT, CCO, CMO, CEO, and other key stakeholders across the organization8. Identify Influencer and User-Generated content for amplification 9. Help create and edit content 10. Schedule project meetings with internal and external teams11. Ideate concepts for social12. Facilitate PO requests+more

Classically-trained in ballet, I had the pleasure of attending Boston Ballets Summer Intensive in 2015 on full academic scholarship. Following in summer of 2016, I attended San Fransisco Ballets Summer Intensive on full academic scholarship and was invited to attend Ballet Wests Summer Intensive on partial academic scholarship. In 2019 I graduated NYU Tisch Dance where I studied ballet, contemporary, and modern dance, performed pieces by Merce Cunningham, performed for Mikhail Baryshnikov, and danced abroad during summer term in Berlin.In 2023 I attended American Ballet Theater’s Collegiate Summer Intensive in New York City.

As a freelancer for social media management and growth, I help build and strengthen online presences through content creation, posting and scheduling, and community engagement/management. I ensure various social profiles are optimized for maximum exposure and offering new ways and ideas to create engaging content. This has led to metrics like an increase of 7,000+ Instagram followers.I also help people position themselves as Influencers and aid in the outreach and negotiation of their Influencer partnerships.

Currently, as an active Content Creator on TikTok with an audience of 14K+, I create short-form videos based on forecasted/current trends to help identify, grow, and maintain a strong online community. With proficiency in TikToks in-platform editing tools, InShot, Canva, and more, Ive created multiple organic viral videos on my account, secured multiple ongoing partnerships with fashion and beauty brands, and gained early access to many of the platforms features (Creator Next, Marketplace, etc.)

Within the architecture, design, lifestyle, and luxury industries, Novità is a leader in digital communications. In my role as Social Media Strategist…— I work cross-functionally into all internal teams to help manage administrative, content creation, graphic design, social media, and influencer relations tasks— With the support of the agencys small social media team, which I help lead, I manage 10+ internal and client social media accounts across Instagram, Facebook, Twitter, Pinterest, LinkedIn, TikTok, and YouTube— Lead the entire influencer relations side of the agency, garnering an estimated reach of 12M+ and working with accounts like: Architecture Hunter, Elsa Hosk, SimplyGrove, and The Real Houses of IG— Other duties include… assist in the growth of engagement, following, and overall brand awareness, create, curate, and edit content, create and work on new client business, and provide in-depth audits and competitor analysis— As-needed, assist with select PR-related tasks, working within Mailchimp, HARO, and CopperDuring my time at Novità I…— Doubled the agency’s Instagram following— Increased Pinterest monthly viewers to 300,000+— Grew client Instagram engagement and followings up to 200%— Ideated, created, and executed multiple viral videos garnering between 30,000-1.1M+ views— Successfully placed and partnered with a wide variety of influencers

During the summer of 2019 I ideated and created 10 videos meant for a fashion start-up brands social media and website.

At Blog Meets Brand, a leading social media Influencer agency, I supported my manager and worked closely with the CEO to pitch our services to prospective clients, research/vet/place Influencers on existing and new campaigns, track campaign performance, ensure Influencers met agreed-upon deliverables, and created comprehensive wrap-up reports based on campaign performance. In addition, I also managed the companys social media accounts, curating content from campaigns, creating copy, strategizing, and growing engagement/following.