Expand the previous role as City Sales Manager in Surabaya to Malang and Outer East Java. Manage 4 City Managers with more than 60 team members.Maintain Grab Leadership in East JavaGrabFood- Fortify key merchants in Surabaya and Malang by designing merchant loyalty program which give merchants extra reward if they are able to fullfill several competitiveness criterias and gmv target.- Restructure the retention team to acquire new revenue stream in Outer East Java. Divided the outer team into 4 areas to early shield the merchants with competitive promo, better product feature understanding and deeper business improvement knowledge.- Develop a suitable campaign scheme in outer to adapt with consumer buying power, merchant promotion cost and grab P&L.- Develop long tail account managers team to handle more than 60% unmanage merchants through scalable pitching channel, such as: email blast, tele marketing, whatsapp and social media community.

Maintain Grab Leadership and Be More Efficient•Created and monitored 24 merchant retention team who consisted of senior retention, junior retention, and tele retention to cover 80% revenue in Surabaya.•Piloted to pitch Surabaya merchants for commission increase project which emphasize different delivery fee, order fee and promo cost for each commission segment to successfully brought grab 200% more efficient while keep maintaining revenue grew by 2% by end of 2020.•Adapted promo scheme with merchant budget and grab P&L to get a deal and lock campaign participation for 6-month period. This customize treatment for strategic merchant grew merchant funded promo 55% by the end of 2020.•Developed high converting pitching strategy to get another revenue stream from Grab ads. From 16 repeated brand/month and 18 new brands/ month, the team able to hit 72% higher than target which awarded as best ID ads monetization in Q3 and Q4 2020.•Redesigned new team to focus on new business named Grab Mart. From 4 key focuses: supermarket, ecommerce, social media scraping, and partnership with government’s SME, the merchant acquisition team extremely increase merchants density by onboarding thousands of merchant and famous supermarket in Surabaya such as Hokky, Bilka, Papaya, Bonnet, and Freshco.

Building and Wining Grab Food in East Java•Built the team from 5 Merchant Acquisitions to focus on pitching big and local legend merchant. Hired and Developed 7 SWAT team to focus on strategic culinary spot to be able to hit large number of merchants and create the ecosystem. These Acquisition and SWAT structures successfully accelerated 500% merchant number growth by the end of 2019 and be First acquired East Java Legendary Brands such as: Ayam Bakar Primarasa, Bebek Sinjay, Spikoe Resep Kuno, Kober Mie Setan, Mie Mapan, and many others.•Winning the market share by massively engage merchants to grow their sales in grab food. Hired and developed 18 new Account Managements to cover 70% of GMV in East Java. Initiate customize local campaigns to attract the eaters and push the team to get strategic deal from merchants which resulted 400% GMV growth by the end of 2019•Planted sales and retention fundamental to entire team such as sales funnel, service mindset, content completion, photo penetration, and new product adoption.•Awarded as best city manager in Aug, Sep, and Oct 2019 for merchants’ promo coverage category and integrated payment adoption.

•Managed 20 sales team under Nissan and Datsun Brand•Controlled day to day sales activity such as morning briefing, training and roleplay, coaching, customer visit random check, and sales forecast•Engaged partnership with government, automotive community, school, university, mall and event organizer to create, and evaluate sales event to make sure the event reaches sales with good Return of Investment.Proudest Achievement•Nissan Datsun Trip Reward by Nissan Finance 2018

•Since the Datsun brand was new brand, I created the wining team which consist of 15 sales team. Developed them by doing product knowledge training, roleplay, join call and join visit.•Find, analyze, create, and evaluate sales event to make sure the event reaches good Return of Investment.•Initiate Digital Marketing Team which focuses to reach customer from blue ocean at this time. By familiarizing Google AdWords, Website SEO, Instagram Paid Promo, Facebook Marketplace, etc., the team able to adapt the new market which contribute 35% sales volume.Proudest Achievement•Key Account Head Reward Tour by Nissan Motor Indonesia 2015•Nissan Datsun Trip Reward by Nissan Finance 2015•Datsun League Reward by Nissan Motor Indonesia 2017•Nissan Datsun Trip Reward by Nissan Finance 2018