▸ Spearhead digital sales and marketing strategy to drive life insurance product uptake across social media, email, and digital platforms. ▸ Identify and develop new digital revenue streams by mapping customer journeys and aligning product offerings to digital touchpoints. ▸ Launch targeted digital campaigns generating qualified leads and accelerating policy conversions. ▸ Leverage data analytics to track campaign performance, optimize customer acquisition cost (CAC), and refine messaging across all digital channels. ▸ Champion digital adoption internally — training staff on digital tools to improve sales productivity and client responsiveness.

▸ Supported digital product uptake and customer onboarding across Absa's digital banking and lending platforms. ▸ Managed a portfolio of 500+ high-value clients, increasing customer retention by 40% through proactive engagement and tailored solutions. ▸ Generated over KES 5+ million in revenue in Q1 by conceptualizing and executing data-driven sales campaigns, demonstrating strong analytical and results-oriented capabilities. ▸ Improved customer complaint resolution to 95% on first contact, enhancing stakeholder satisfaction and trust

▸ Led digital campaigns promoting savings accounts, loans, and investment products to existing and prospective Sacco members. ▸ Translated social media analytics into content improvements, growing digital reach and increasing lead inquiries. ▸ Coordinated with marketing and member services teams to ensure consistent, compliant messaging across all digital channels.