Work experience

• Manager Brand Marketing Communication & Partnerships

  BURGER KING Deutschland GmbH

  2024.01-Current

  (3 years)

  (2 Jahre 2 Monate) Responsible for brand and product marketing initiatives within my category at Burger King Germany. My role focuses on shaping the product and promotion strategy by translating consumer insights and performance data into a structured product calendar and commercially relevant campaigns. Key responsibilities include: • Planning the product and promotion calendar for my categories • Translating consumer insights and analytics into product and campaign concepts • Coordinating cross-functional teams across marketing, analytics, supply chain and operations • Ensuring successful go-to-market execution across the national restaurant network of 760+ stores • Collaborating with key partners such as Coca-Cola on joint activations
• Local Marketing Manager

  David Lloyd Meridian

  2022.09-2024.05

  (2 years)

  September 2022 - Mai 2024 (1 Jahr 9 Monate) Responsible for local marketing initiatives across all club locations in Germany, acting as the interface between headquarters and local club teams. Key responsibilities included: • Identifying growth opportunities and developing targeted marketing initiatives to increase brand awareness, leads and membership growth • Planning and executing local marketing campaigns across multiple channels • Developing and managing partnerships and local activations to strengthen brand presence • Supporting club teams with marketing strategies and campaign implementation • Analyzing campaign performance and customer insights to optimize marketing activities
• Account-Manager

  BRANDS ALIVE GmbH

  2021.02-2022.09

  (2 years)

  Februar 2021 - September 2022 (1 Jahr 8 Monate) Managed marketing and communication projects for several clients with a strong focus on the industrial and B2B sector, particularly for Exide Technologies. Key responsibilities included: • Leading client projects from concept development to execution • Developing marketing and communication concepts for B2B audiences • Managing integrated marketing campaigns and brand activations • Acting as the main interface between clients and internal creative teams • Supporting strategic marketing initiatives and new business development
• Account-Manager

  Grabarz & Partner

  2018.12-2021.02

  (2 years)

  Dezember 2018 - Februar 2021 (2 Jahre 3 Monate) Managed brand and content marketing projects for Porsche, with a strong focus on the Porsche Experience program. Key responsibilities included: • Acting as the main interface between Porsche and internal creative and editorial teams • Managing the development and production of the Porsche Experience magazine and related content assets • Coordinating integrated content formats across print, digital and event environments • Ensuring consistent brand communication and high-quality creative execution • Managing project timelines, stakeholders and campaign implementation
• Projektmanager

  Unlimited GmbH

  2015.07-2018.11

  (3 years)

  Juli 2016 - November 2018 (2 Jahre 5 Monate) Managed the planning and execution of nationwide promotional campaigns and roadshows for consumer brands. Key responsibilities included: • Planning and coordinating multi-city promotional tours and marketing activations • Managing logistics, external partners and event teams across different locations • Supporting campaign implementation and on-site execution • Coordinating marketing activities and brand promotions in retail and public spaces • Working on nationwide activations for brands such as Freenet and Chupa
• Freelance Event Promoter / Event Support

  selbststandig

  2015.03-2016.06

  (a year)

  März 2015 - Juni 2016 (1 Jahr 4 Monate) Supported marketing activations and promotional events for various brands and agencies. Responsibilities included: • Supporting brand activations and promotional campaigns at events • Direct interaction with consumers and brand representatives • Assisting with on-site campaign execution and event logistics

Educational experience

• westkuste

  International Tourism Management

  2011.01-2015.01

  (4 years)

Languages