Holistic strategist, matching capabilities with client needs via proposals Verify delivery and accuracy of all reporting & subsequent billing Spearhead strategic account roadmaps to align long-term client goals with scalable campaign initiatives, driving sustained client retention and strategic growth. Facilitated cross-functional planning sessions between creative, analytics, and sales teams to resolve bottlenecks and ensure cohesive campaign execution. Audited performance datasets to identify underperforming segments, implemented targeted adjustments, and achieved marked gains in campaign relevance and efficiency. Managed client escalations with decisive remediation plans, restoring service levels and strengthening trust through clear corrective actions and timelines. Mentored junior account staff on optimization techniques and stakeholder communication, building team capability and improving response quality during peak periods. Designed a streamlined onboarding checklist for new accounts to reduce setup errors and improve initial campaign accuracy and client confidence.

Piloted a client segmentation framework to tailor campaign strategies by need, improving relevance and driving measurable improvements in client engagement. Demonstrated key leadership behaviors in mentoring and fostering positive team culture Spearheaded cross-channel campaign planning for key clients, aligning marketing strategy with business goals to drive measurable improvements in engagement and retention. Optimized account onboarding workflows to accelerate time-to-value, improving client readiness and strengthening long-term adoption. Facilitated weekly stakeholder reviews to surface issues early and coordinate solutions, reducing escalation frequency and improving client satisfaction. Analyzed campaign performance and client feedback to recommend tactical adjustments, delivering noticeable gains in campaign relevance and ROI. Designed tailored upsell proposals based on client usage patterns and market insights, creating clear value narratives that supported revenue growth.

Optimized bidding and budget allocation processes to improve media spend effectiveness, yielding marked gains in conversion quality and resource use. Designed and tested novel A/B experiments across ad creatives and landing flows, uncovering high-impact optimizations that strengthened campaign outcomes. Spearheaded cross-channel client roadmaps to align digital initiatives with business goals, delivering measurable improvements in campaign coherence and long-term ROI planning. Analyzed campaign performance and audience signals to refine targeting strategies, producing noticeable gains in engagement and campaign efficiency. Coordinated with creative, analytics, and sales teams to resolve campaign bottlenecks, accelerating time-to-launch and improving client satisfaction.