Playing a pivotal role in shaping and executing the visual marketing strategy for our games. Creating visually appealing and engaging marketing assets such as app store visuals, social media content, banners, videos, and promotional materials that resonate with our target audience and drive player acquisition and engagement. Leading a team of talented artists and actively collaborate with other leadership figures within the studio to promote cross-departmental collaboration, including marketing, game development, and product management, and social to ensure our marketing materials align with our game’s core themes and narratives. In my time as Director, I have taken charge of the professional development of my Design team. This includes diligently managing team performance through regular feedback and periodic performance reviews. Furthermore, I have established individualized personal and professional growth strategies in collaboration with team members, pinpointing areas for improvement and identifying potential learning experiences. I have also partnered with our HR department to orchestrate recruitment, and employee retention initiatives within the design department, optimizing our organizational structure for efficiency and productivity. My dedication extends to cultivating a productive, positive, and creative work environment that nurtures a culture of mutual respect, clear communication, and collaborative teamwork.