Marilyn
Live in United StatesNationality
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Summary
97% Extensive community management experience spanning 15 years at Yahoo across different roles, handling both community growth and social media operations, especially in tech. Meets 7/7 criteria - Candidate exhibits a strong alignment with consumer electronics and has extensive experience in large user base community management and social media strategies.
1, Community Growth & Operation Experience (User Acquisition, Retention, Activity Enhancement)
The candidate has led initiatives to improve community engagement and growth at Yahoo Answers, managing over 250m users worldwide.
2, Familiarity with the US market (social media, user habits, cultural background)
The candidate worked extensively in roles focused on the US market at Yahoo Answers, dealing with US, CA, and UK social media habits.
3, Social Media Operation (Facebook, Instagram, TikTok, Discord, Reddit, etc.)
Managed Yahoo Answers' social media efforts, developing strategies with internal teams and sustaining a presence on platforms like Facebook and Twitter.
4, Content Creation & Management (able to plan community content and encourage users to participate in UGC content generation)
The candidate developed and created community features, programs, and content, and managed a blog addressing product updates and user feedback.
5, Online & offline event planning and execution (event promotion, user recruitment, execution feedback optimization)
Planned and implemented online events, promotions, contests and giveaways for Yahoo Answers, as well as coordinating live chats with the community.
6, Data analysis capabilities (user behavior analysis, optimization of community strategies)
Inferred from responsibilities related to driving initiatives based on user engagement feedback and compiling reports for the product team.
7, Must be located in San Francisco Bay Area
The candidate is located in San Jose, California, in the San Francisco Bay Area.
Work experience
Sr. Community Manager for Yahoo Mail (Mobile)
Yahoo2015.05-Current(10 years)Support: Yahoo Mail Mobile (iOS and Android)Sr. Community & Social Media Manager for Yahoo Answers
Yahoo2010.12-2015.05(5 years)Support: Yahoo Answers (US, CA and UK) • More than 250m users worldwide Sr. Community Manager Role: Manage a small team of Community Managers Write and manage the Yahoo Answers blog on Tumblr addressing product updates and user feedback Moderate community abuse and communication through different channels Develop and create new community features, programs and content Drive and lead initiatives that help improve the community engagement and growth Plan and implement online events, promotions, contests and giveaways Establish close relationships with influencers and leverage them to evangelize the product Sales support: Work with local and international sales teams to push sales initiatives Social Media Manager Role: Oversee Answers social media efforts Create social media content on a daily basis Work with internal teams (PR/communications, product) to build social media strategies Expand social media presence into upcoming emerging platforms Analyze and optimize social media and/or promotional campaign performance Show lessCommunity & Social Media Manager for Yahoo Answers
Yahoo2008.08-2010.12(2 years)Support: Yahoo Answers • Over 200m users worldwide Primary advocate and voice of the local community Manage the Y! Answers blog addressing user feedback, user issues and product updates Provide user feedback to product team Sales support: Clients included Turbo Tax, Verizon, Procter & Gamble, Kelloggs, and more Contribute to market and community strategy Establish close relationships with Power Users and leverage them to evangelize the products Help increase our fans and followers on Facebook & Twitter Plan and implement online events and contests Coordinate live chats with the community and power users Provide monthly reports to product team surrounding user feedback Drive initiatives that helped improve the community health and engagement Show lessMarketing Copywriter
Classmates.com2008.02-2008.08(7 months)Marketing and Promotions Manager
3Guppies, Inc2006.01-2007.12(2 years)Content Manager
3GUpload.com, Inc2004.07-2006.01(2 years)
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