Mariana

São Paulo, São PauloNationality
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Work experience

  • LATAM SBG Regional Sales Manager

    Meta
    2022.03-Current(3 years)
    - Currently leading one of LATAMs largest outsourced sales program dedicated to manage top spending advertisers - Design and lead regional sales programs via vendor partners in LATAM - Develop and implement strategies for scaling sales programs to fuel the growth of Small Businesses- Deliver against quarterly targets in revenue, product adoption and customer satisfaction- Monitor progress against goals and manage vendors to meet and exceed operational and productivity metrics- Make data-informed decisions to drive performance, resource allocation and juggle competing priorities- Well versed with Metas advertising solution suite - Collaborate with regional and global cross functional teams to plan and execute program changes and improvements
  • LATAM SBG Regional Sales Manager - Agency

    Meta
    2021.07-2022.03(9 months)
    - Launch and stabilize the agency program via vendor partners in LATAM- Develop and implement strategies fuel the growth of Small and Medium Agencies- Deliver against quarterly targets in revenue, product adoption and customer satisfaction- Monitor progress against goals and manage vendors to meet and exceed operational and productivity metrics- Make data-informed decisions to drive performance, resource allocation and juggle competing priorities- Collaborate with regional and global cross functional teams to plan and execute program changes and improvements
  • Women@ Lead for Brasil

    Meta
    2020.01-2021.12(2 years)
    Lead the Women ERG at Facebook Brazil. Coordinating internal and external activities, training, events. Work with other ERGs ( such as pride, differently abled, black, API, etc.) to drive a more diverse and inclusive company culture.
  • LATAM SBG Sales Program Manager

    Meta
    2018.10-2021.07(3 years)
    - Design, lead and launch regional sales programs through vendor partners. Consisting of 300+ contractors, including managers, account strategists and support teams .- Make data-informed decisions to drive performance, resource allocation and competing priorities.- Partner with regional and global cross-functional teams to build and deliver the best in class solutions for small businesses.- Identify strategic opportunities to influence program strategy, design, improve ad products and the costumer experience. Expert in regional insights and growth.
  • SMB Account Manager

    Meta
    2017.01-2018.10(2 years)
    - Support clients on managing their online marketing strategy by delivering consultative guidance and education on Facebook products. - Perform data analysis and execute data-informed initiatives that will improve customer experience and drive business growth;- Identify trends and develop solutions to optimize team workflows and scale operations.Responsible for Financial Services, Tech and Media & Entertainment verticals.
  • LATAM SMB Client Services

    Meta
    2016.01-2016.12(a year)
    Services operational and strategical support for outsourced team, focused on troubleshooting and delivering great costumer experience through chat and email.
  • Brand Development

    Unilever
    2015.01-2015.12(a year)
    Responsible for AdeS brand development focused on long-term strategy, innovation pipeline and brand communication.

Educational experience

  • Escola Superior de Propaganda e Marketing

    Marketing bachelors degree
  • Universidad de San Andres

    comunicación
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