Maria Fernanda Olivar Mora's Resume

Maria Fernanda Olivar Mora

Head of Marketing@Grupak | Head of Marketing Department@Grupak | Marketing Director@Confidential- Startup | Marketing Director- Startup@Confidential

Nationality

Summary

Marketing Director, Business strategy, Innovation, Digital, Story Telling, Concept creator, Consumer centric Branding.. Resourceful and commercially minded professional, more than 15 years of experience in Business strategy based on marketing, consumer understanding, focusing on digital transformation, broad experience managing and cultivating future leaders. Skilled at Increasing the volume of sales of the companies, strategies based on marketing and Business planning, Proven track record of success in delivering innovative ideas that turn into revenue, improving company´s KPI´s. translating research findings into rich consumer insights, and providing strategic recommendations to grow company’s business. PASSIONATE ABOUT: Business strategy | Strategic business plan | Opportunities detection | Sales & Revenue Growth | Data Science| P&L | Mass consumption, Specialized/niche markets knowledge| Innovation, Design Thinking | Positioning/ insights/ Segmentation | 360 Campaigns – ROI | Go to market- GTM | KPI analysis- MS| Launch Strategy | Promotions & Licensing| Digital Marketing Strategic Planning | Social media Bought owned & earned media | Influencers/Celebrities| Leads generation, Conversion rate | Relationship building | Effective communication | Client Satisfaction & Retention | Negotiation | Staff Training Development

Work experience

Head of Marketing
Grupak
2023.05-Current
(3 years)
Head of Marketing Department
Grupak
2023.04-Current
(3 years)
Marketing Director
Confidential- Startup
2022.01-Current
(5 years)
Marketing Director- Startup
Confidential
2022.01-Current
(5 years)
Group Marketing Manager
Boston Scientific- Medical Devices- Healthcare
2019.01-2021.12
(3 years)
Group Marketing manager-Cardiology-Healthcare-Pharma
Boston Scientific
2019.05-2021.10
(2 years)
Marketing Innovation Manager
PepsiCo LATAM –Nutrition- Quaker brand
2014.01-2019.12
(6 years)
Sr. Marketing Innovation Manager
PepsiCo
2014.10-2019.03
(4 years)
Brand Manager
PepsiCo Mexico –Confectionery
2012.01-2014.12
(3 years)
Chocolate platform brand manager
PepsiCo
2013.06-2014.10
(a year)
Innovation Brand Manager
PepsiCo
2011.07-2013.06
(2 years)
Consumer Promotions Manager
PepsiCo
2010.08-2013.06
(3 years)
Sr. Brand Assistant
PepsiCo
2008.01-2013.06
(5 years)
Marketing Manager
PepsiCo Mexico –Confectionery
2011.01-2012.12
(2 years)
Promotions Manager
PepsiCo Mexico –Confectionery
2009.01-2011.12
(3 years)
Promotions Assistant
PepsiCo Mexico –Confectionery
2007.01-2009.12
(3 years)
Sr. Consumer promotions assistant
PepsiCo
2007.07-2008.01
(7 months)
Trade Marketing assistant
PepsiCo
2006.10-2007.06
(9 months)
Trade Marketing Assistant
PepsiCo Mexico –Confectionery
2006.01-2007.01
(a year)
Trade Marketing Coordinator
Nestlé–Professional (Foodservices)
2004.01-2006.01
(2 years)
Trade marketing coordinator.
Nestle
2005.02-2005.06
(5 months)
Jr. Assistant (third party hired)
Nestle
2004.05-2005.05
(a year)
Jr. Assistant
Nestle
2004.05-2005.05
(a year)

Educational experience

Universidad Anáhuac
Specialty, Sensory Experiential Marketing
2022.01-2023.01
(a year)
Dartmouth College
program, Developing Breakthrough Innovations with the Three Box Solution
2022.01-2022.01
Universitat Politècnica de València (UPV)
Digital marketing and social networks, Specialty
2021.01-2022.01
(a year)
Universidad Tecnológica de México
postgraduate specialty, Marketing
2003.01-2004.01
(a year)
Universidad Tecnológica de México
Bachelor's degree, Graphic Design
2000.01-2003.01
(3 years)