• I manage daily relationships with e-commerce partners, defining and leading account plans to unlock investments and generate key performance metrics for the clients business.• I develop sponsorship packages with full-funnel campaigns for advertisers to drive monetization of retail advertising.• I collaborate with the sales team on proposals and ongoing relationships with brands, constantly analyzing stock products, product turnover, and seasonal sales opportunities.• I work cross-functionally with other internal teams, such as marketing and product, to maximize results with full-funnel campaigns.• I primarily operate with a data-driven consulting approach, analyzing campaign and market results to propose the best business solutions for large clients.• I develop brand campaigns that progress through awareness, consideration, and conversion, utilizing programmatic media tools and real-time bidding.• I create presentations with ideas for timely campaigns or seasonal promotions to unlock new investments.• I develop post-campaign analysis presentations, focusing on KPIs, metrics, and sales results, always with the goal of generating new investments.• I work as a team with colleagues and internal departments to execute strategic and operational initiatives.• I analyze and identify client opportunities and challenges, ensuring support across all areas.•

• I was responsible for the biggest portfolio in advertising investment and sales results, totaling negotiations that exceeded R$ 5M monthly.• I developed full-funnel campaigns for my clients to unlock investments and generate key performance results for the clients businesses.• I closely collaborated with the marketing, product, restaurant, and brand experience teams to develop off-site campaigns to increase brand awareness.• I analyzed data through internal platforms, analyzing campaign results, market trends, and competitors to better business solutions for my clients.• I developed brand campaigns during important dates for my clients, increasing their sell-out, and delivering insightful marketing metrics for new negotiations and extra JBP investments.• I created analytical presentations for annual plan negotiations and presented them to C-level executives of large clients.• I developed monthly, quarterly, and semi-annual post-campaign analysis presentations, focusing on KPIs, metrics, and sales results, always focusing in generating new investments.Special Projects:• I created a Coca-Cola campaign during the 2022 FIFA World Cup. I worked with other iFood teams to build a campaign that followed the games on-time. In every goal scored by Brazil, we offered discounts on products and the communications changed in real time. We built a team to manage all the changes and achieved incredible results.• The challenge was to increase Coca-Cola’s presence on iFood, and the main challenge was the creation of combos at restaurants. I created a best practices project with the restaurants and increased Coca-Cola’s presence by over 3%, unlocking new investments that exceeded R$ 1M.

Development and Management of the Middle Market team in the Fashion category• I created the midtail area from scratch, being responsible for hiring the entire team, setting goals, defining the strategy, dividing portfolios and designing the entire scope of positions and tasks.• I managed all KPIs in the area (Sales, GMv, Assortment, Inventory, Operations, etc.), creating a follow-up spreadsheet to understand market opportunities, together with the team.• I developed the team in the best way, making it possible to promote an analyst in 3 months.

• Developed relationships with strategic restaurant partners such as Bullguer, Spoleto, Cia Tradicional de Comércio, Grupo Trigo, Starbucks and other national chains;• Created joint business plans with these key partners considering store expansion, promotions, increased sales and improved delivery operations;• I worked to improve service levels, working with partners and Rappis operational team;• Development of business performance analyses, sharing results with partners and creating initiatives for exponential grow

Development of Tirolezs new trade marketing area, with interface between Marketing and Commercial• Developed the entire strategy for the new Trade Marketing area at national level, across all channels and categories;• I created and presented the entire strategy of the Trade Marketing area for all our retail clients: Pão de Açúcar, Carrefour, Big and other large chains;• Negotiated and facilitated the purchase of a market analysis platform for the first time in the industry: Neogrid;• Developed analysis of performance indicators for retail chains and created presentations for the sales team to work on negotiations.

As national trade marketing coordinator, I managed and developed the Trade Marketing of distributors and retail channel (long tail)• Developed strategic trade marketing at a national level for the Retail and Exclusive Distributors channels;• Created and monitored the results of the first relationship club in the retail channel: “Selection of Champions”, resulting in 30% sell-out and sell-in growth;• Trained and qualified exclusive distributors in Brazil, traveling and teaching best practices for increase and sell out, distribution and organization of products at retailers;

As regional trade marketing coordinator, I developed the Trade Marketing in all distributors in the North and Northeast• I created presentations and training for distributors according to region and particularity and monitored the results of these trainings in numerical distribution and increased sell out.• Trained and qualified exclusive distributors in Brazil, traveling and teaching best practices for increase and sell out, distribution and organization of products at retailers;

I was a job rotation trainee, passing through different areas of the company to learn about the processes and activities of each sector. I went through Marketing, commercial, logistics, factory and finished in Trade Marketing area, where I stayed for +6 months and then was hired as regional trade marketing coordinator.

At Interfood I took care of special beer brands such as Vedett and Duvel. My responsibilities were:• Develop analyses, strategies and action plans;• Monitor sponsorship of events in São Paulo• Monitor communications and product promotion for ontrade (Bars and restaurants) and offtrade (Supermarkets) customers• Develop, together with agencies, communication materials.

• Assistance to sponsor clients, capturing the essence of what they want to communicate at the events and what results they want to obtain (Brand Experience)• Event communications, social media and post-sales presentation with event and brand qualitative results• Management of micro influencers who received press kits• Weekly meetings with the PR for crisis managementSpecial Projects: Carvalheira na Ladeira 2015 and 2016, Carvalheira na Fogueira 2015 (event creation), Reveillon Fernando de Noronha 2015/16 (event creation), Feijoada do Seu Carva (event creation), Natal Carvalheira 2015, Bikini Memories 2015 (event creation)

As a Marketing intern at Mondelez, I took care of Club Social. My main responsibilities were:• Market research and consumer analysis• Creation of the brands Persona• Assist my leader in defining new product launch strategies • Development of presentations for C-Level