Summary

Work experience

• CMO

  Nuphy tech studios

  2023.02-Current

  (3 years)

  Responsible for formulating and implementing the marketing/sales plan and rhythm throughout the year to ensure that the established business goals are achieved. ⚫ Global expansion Manage and drive the execution of USA/Europe/LATAM markets. Analyze industry dynamics, competitor strategies and online channels changes, output industry trend reports, and find high-potential market segments and business opportunities. ⚫ Built Brand Strategy and Positioning Formulate the overall brand strategy to enhance market awareness and user trust. Clarify the brand differentiation positioning (such as "the preferred platform for professionals, lifestyle and gamers). ⚫ Output a visual image that conforms to the brand tonality (blockbuster shooting/look shooting/street shooting/poster production/order meeting/visual VI design/display manual/video account planning and shooting) to ensure the consistency of the brand visual image in the minds of consumers. ⚫ Marketing and Communication Lead advertising (information flow, SEM, SEO, Affiliate, Amazon TMALL, JD, short video, etc.) to improve ROI. Plan event marketing and public relations activities to enhance brand exposure and reputation. ⚫ Building up customer value, price, product, channel, and program initiatives designed to increase customer satisfaction, market share and profitability. CRM ⚫ According to the brand tonality, around the consumer portrait, plan thematic content through channels such as official accounts/video accounts/Little Red Book/Douyin/order meetings to deepen the core concept of the brand and enhance customers' perception of the brand
• Customer Marketing Manager APAC

  Campari

  2019.09-2023.01

  (3 years)

  Marketing Plan: Developed and executed annual Customer marketing plans for key product portfolios, aligning brand and sales strategies with consumer and shopper behavior insights to drive growth and profitability Cross functional collaboration: collaborated closely with diverse stakeholders and external agencies to analyze consumer and shopper behavior, utilizing data to inform strategic decisions and product activation plans.  Execution: Developed and implemented activation plans for the dark Portfolio, maximizing brand presence at key points of sale and ensuring consistent execution across channels enhanced customer engagement and boosted product visibility, contributing to portfolio growth and brand equity.  Customer-Centric Strategies: Developed and executed customer marketing initiatives that drove sales growth in key accounts.  Loyalty Program Design: Implemented a customer loyalty program that increased repeat purchases.  Trade Engagement: Partnered with distributors and retailers to enhance in- store visibility and promotional effectiveness.
• Brand Manager APAC

  Health Solutions

  2018.04-2019.09

  (a year)

  Led brand Sstrategy development: developed brand and portfolio strategies and executed promotional calendars to align global brand guidelines with local opportunities.  Managed ATL/BTL campaigns: Partnered with agencies to deliver impactful digital and offline activation, achieving measurable brand growth.  A&P Budget ownership: Optimized advertising and promotional spending to ensure cost-effective execution with high ROI.  P&L oversight: Contributed to profit and loss management by aligning campaigns with financial objectives and tracking outcomes
• Customer Marketing Manager

  Dicorp

  2013.10-2018.02

  (4 years)

   Leadership and Strategy: Established the trade marketing department, creating foundational processes for go-to-market strategies, sales training, and loyalty programs for Brand Diana Rice, a flagship product in Colombia.  Market Share Growth: Led initiatives that positioned Diana Rice as the market leader in Colombia, achieving an increase in household penetration and share of space in supermarkets.  Sales and Channel Development: Partnered with key retailers and distributors managed sales incentive programs to motivate and drive sales teams, ensuring alignment with brand and sales objectives. to enhance category leadership, resulting in growth in sales  volume (Supermarkets, Wholesales, Convenience).  Managed BTL campaigns: Partnered with agencies to create and deliver impactful activation, achieving measurable brand and sales growth.  Consumer-Centric Promotions: Designed shopper campaigns that improved brand engagement, increasing purchase frequency.  Team Leadership: Directed a team of trade marketers and analysts, fostering a high-performance culture focused on results  CRM: Implemented customer loyalty and fidelization programs to strengthen client relationships and boost long-term sales results. .  Commercial: Responsible for overseeing sell-out volumes, trade inventory management, and portfolio strategy to enhance brand image and market penetration. Monthly sales meeting and Trade Visit.  Budgeting: managed budget allocations and executed communication strategies to maximize ROI and brand consistency.
• Customer marketing specialist

  Diageo

  2011.06-2013.10

  (2 years)

  Trade Strategy Development: Designed and implemented trade marketing plans for leading alcohol brands, resulting in a increase in sell-through rates, following the Diageo sales drivers.  Market Analysis: Customize activation plan for the key modern trade customers, because of special shopper research and understanding their needs.  Retail Execution: Strengthened relationships with key retailers, enhancing promotional compliance.  Segmentation: Design and execute the on premise (bar- restaurant hotel) in Bogota, focus on diversified Diageo Portfolio according to consumers Brand targets.  Events: Customize brand execution of the national festivals and events calendar at the Retail channel.  Managed BTL campaigns: Partnered with agencies to deliver impactful activation, achieving measurable brand growth.  Distributor Relationships: Improved collaboration with distributors, boosting regional performance. Monthly sales meeting and Trade Visit.  Commercial: Responsible for overseeing sell-out volumes, trade inventory management, and portfolio strategy to enhance brand image and market penetration.
• Customer marketing activation

  Nestle

  2008.02-2011.06

  (3 years)

  Campaign Execution: Managed regional trade promotions for key brands, generating sales revenue.  Commercial: Carried out promotional activities to grow brand image and sales.  Perfect Store: Provided prominent display of the product, branded merchandise, and support to help the sales team  Tracking: Ensured consistent supply and availability of the product to the end consumer.  Managed BTL campaigns: Partnered with agencies to deliver impactful activation, achieving measurable brand growth.
• Trainee

  Unilever

  2007.06-2007.12

  (7 months)

  xecution: Present a prepare promotional activities aimed at increasing product demand among various supply chain partners to the sales team.  Tracking: Tracked and reported promotional activities to grow brand image and sales.  Report: Managed the weekly Balance Scorecard.  Managed ATL/BTL campaigns: Partnered with agencies to deliver impactful offline activation, achieving measurable brand growt

Educational experience

• Simon Bolivar University, Colombia

  Psychology

  2003.06-2008.02

  (5 years)

  Human bio development Cognitive Development process Ludic therapy

Languages