Marcelo's Resume

Marcelo

São Paulo, São Paulo

Nationality

Manager, Sales Strategic Planning
The Walt Disney Company Brasil
2020.05-Current
(5 years)
- Responsible for Planning and Sports Products, creation of special projects for cable TV, Digital, integration with Radio Disney, VOD and Mobile;- Development of post-sales of special projects;- Ratecard analysis and development;- Development of ad sales strategies based on Sports and Entertainment solutions to brands;- Management of projects on Disney sports programming and platforms (ESPN channels, Fox Sports Channels, NFL, NBA, Soccer, Libertadores,Tennis, Golf, Rugby, Surf, E-Sports, Olympics and World Cup of Soccer) as products and its advertising campaings.
Supervisor, Sales Strategic Planning
The Walt Disney Company Brasil
2019.03-2020.05
(a year)
- Responsible for Planning, development of advertising campaigns of platforms and products,publicity, creation of special projects for cable TV, radio, Internet, VOD and Mobile;- Analysis of research, data processing (Ibope MW, TechEdge, ComScore, Analytics, Navegg e IPSOSMarplan and Facebook Insights) and development of media projects and special projects and events;- Analysis and development of post-sales of special projects;- Customer service and advertising agency;- Ratecard analysis and development;- Development of ad sales strategies based on Sports and Entertainment solutions to brands;- Management of projects on Disney sports programming and platforms (ESPN channels, NFL, NBA, Soccer, Tennis, Golf, Rugby, Surf, E-Sports, Olympics and World Cup of Soccer) as products and its advertising campaings.
Professor (Planning, Marketing, Branding and New Business)
Faculdade Cásper Líbero
2004.02-2019.12
(16 years)
- Marketing and Branding Professor (Advertising course)- Administration and New Business Professor (Radio, TV and Internet course)
Supervisor, Media and Ad Sales Planning
ESPN
2013.05-2019.03
(6 years)
- Responsible for Planning, development of advertising campaigns of platforms and products,publicity, creation of special projects for cable TV, radio, Internet, VOD and Mobile;- Analysis of research, data processing (Ibope MW, TechEdge, ComScore, Analytics, Navegg e IPSOSMarplan and Facebook Insights) and development of media projects and special projects and events;- Analysis and development of post-sales of special projects;- Customer service and advertising agency;- Ratecard analysis and development;- Development of ad sales strategies based on Sports and Entertainment solutions to brands;- Management of projects on Disney sports programming and platforms (ESPN channels, NFL, NBA, Soccer, Tennis, Golf, Rugby, Surf, E-Sports, Olympics and World Cup of Soccer) as products and its advertising campaings.
Coordinator, Advertising Marketing
ESPN
2008.02-2013.04
(5 years)
- Responsible for Planning, development of advertising campaigns of platforms and products,publicity, creation of special projects for cable TV, radio, Internet, VOD and Mobile; - Analysis of research, data processing (Ibope MW, TechEdge, ComScore, Analytics, Navegg and IPSOSMarplan) and development of media projects and special projects and events; - Analysis and development of post-sales of special projects; - Customer service and advertising agency; - Management of programming and Disney platforms (Kids: Disney Channel, Disney Junior e Disney XD (ex-Jetix) / Sports: canais ESPN, NFL, NBA, Soccer, Tennis, Golf, Rugby, Surf, Skating, Olympics and World Cup of Soccer) as products and its advertising campaings.
Professor (Marketing and Administration)
Centro Universitário Belas Artes de São Paulo
2009.01-2011.12
(3 years)
- Marketing Professor (Public Relations course);- Administration Professor (Advertising course).
Marketing and Communication Coordinator
Faber-Castell Brasil
2005.06-2008.02
(3 years)
- Responsible for marketing, advertising campaigns, pubicity, events and research in Brazil; - Development and management of B2C and B2B products;- Administration of social media, all the Faber-Castell website catalogue and internet gaming platform;- Creation and organization of research projects and product testing conducted at the factory;- Participation in development groups of environmental projects of the company;- Development of educational projects (services and public-relations activities for teachers of public and private schools);- Operational coordination of development of special projects of the company and corporate events.- Jobs tracking and development of project;- Budget control and management.
Coordinator, Marketing
Jovem Pan Radio / Bregantini Publishing Company
2004.05-2005.05
(a year)
- Organization and coordination of the marketing department and circulation of Jovem Pan magazine;- Analysis of competition with research data Ipsos Marplan and IVC.- Planning and organizing special events, and the development of partnerships with other companies and media;- Planning and media analysis of campaigns for Jovem Pan magazine;- Planning and control of merchandising material (on newsstands and bookstores).
Analyst, Marketing and Ad Sales Planning
Rádio Eldorado / O Estado de S. Paulo
2000.12-2004.05
(4 years)
- Planning and development of special projects, as well as business planning of all the radio programs;- Analysis of research, data processing (Ibope and Marplan) and development of media projects and presentations;- Analysis of competition, development of project presentations, strategic planning;- Organization and participation in events in which the radio took as Sao Paulo Fashion Week, Prêmio Visa de MPB, Vivo Open Air and Adventure Sports Fair;- Development of advertising campaigns and events for the radio, special projects, musical shows (promoted and organized by Eldorado FM).

Educational experience

Faculdade Cásper Líbero
Communication and Digital Marketing masters degree
Fundação Armando Alvares Penteado
Administration, Business e Marketing master of business administration (mba)
Faculdade Cásper Líbero
Advertising and Marketing bachelor