Marcelo
São Paulo, São PauloNationality
Share
Work experience
Ad Sales Executive
Warner Bros. Discovery2021.07-Current(4 years)● Prospecting new clients● Developing 360° campaigns (TV, Digital and Social Media)● Media Negotiation with Ad Agencies and ClientsSales Key Account Manager
Vivo (Telefônica Brasil)2021.04-2021.07(4 months)•Clients: Automakers and Entertainment Industries (Agencies and Clients)●Digital Ad Sales Experience (Programmatic and mobile solutions)●Developing Media proposals and pitching campains●Responsible for farming and upselling actual clientsMedia Sales Executive
dunnhumby2019.11-2021.04(a year)- Digital, Offline and Trade Ad Sales Experience, building relationship with major Industries and Agencies- Study major CPG’s businesses to plan a tailor-made media action and present 360º media proposal - Create and deliver compelling sales presentations using retail data- Responsible for all financial processes: manage billing and paymentsMedia Planning Supervisor Off and Online
Leo Burnett Tailor Made2015.01-2019.11(5 years)•Clients: FCA Fiat and Chrysler Jeep•Supporting off-line and digital campaigns•Supervising media team (planner, coordinator and intern)•Responsible for strategic planning •Planning and presenting all campaigns offline and online•Negotiating with media vehiclesMedia Planning Supervisor
Havas Worldwide2014.09-2015.01(5 months)•Clients: Reckitt Benckiser ( Veja, Airwick,Vanish, Harpic, Gaviscon, Strepsils e outros)•Supporting off-line and digital campaigns•Responsible for strategic planning •Negotiating with media vehiclesMedia Coordinator
Havas Worldwide Brasil2013.07-2014.08(a year)•Clients: Reckitt Benckiser ( Veja, Airwick,Vanish, Harpic, Gaviscon, Strepsils e outros)•Supporting off-line and digital campaigns•Responsible for strategic planning •Investment reports and studies about targets and competitors•Rating reports and post-buys analysisMedia Research Coordinator
Havas Worldwide Brasil2012.04-2013.07(a year)•All clients from agency (Reckitt Benckiser, Citroen, Nutella, LVMH, Hershey’s) •Responsible for investment reports and analyzing competitive landscape•Rating reports and post-buys analysisMedia Research Coordinator
Nova SB2011.06-2012.03(10 months)•Main clients from agency: Caixa Econômica Federal, Prefeitura de São Paulo, Mackenzie, SECOM and BNDES.•Investment reports and studies about targets and competitors•Rating reports and post-buys analysisBusiness Intelligence Assistant
Young & Rubicam2010.01-2011.06(a year)•Branding analysis and coach for clients:Colgate, Bradesco, Vivo, Danone, GoodYear, Perdigão, TAM, LG, Cielo and Telefonica•Brand evaluation and competitor analysisMarketing Assistant
Grupo Padrão2009.06-2009.12(7 months)•Responsible for managing the database from the company•Data driven, using all informations to build opportunity with new clients•Analyze and create reports to improve performance using database as an asset•Support commercial team to deliver clean information about prospects and businessesMarketing Internship
Editora Abril2006.06-2007.12(2 years)• Responsible for managing the database from the company• Data driven, using all informations to build opportunity with new clients• Manage the CRM database, including e-mail marketing and SMS
Educational experience
Faculdade Cásper Libero
publicidade e propagandaSão Paulo Digital School
Digital Communication and Media/Multimedia publicidade 3.0
Resume Search
Nationality
Job category
City or country
Sort by
Contact way
Membership will unlock the resume
Also view
