Mansi

Trade Marketing Account Manager
FemaleSales Manager/SupervisorLive in United KingdomNationality
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Work experience

  • Trade Marketing Account Manager

    British American Tobacco
    2014.08-Current(11 years)
    To achieve volume and distribution targets in order to maximize brand availability and visibility, through the execution of essential Marketing activities in line with the channel, price strategies and the required customer service levels. Responsibilities Implement a Trade Marketing and Distribution plan which meets the objectives of trade marketing & distribution and is in line with brand / price strategy and the needs of the trade in order to achieve the Company objectives: volume and value share, Numeric and Weighted Distribution for our Drive Brands and out of stocks. Achieve trade coverage; visit frequency and outlet visit plan in order to maximize route effectiveness and efficiency. Manage the Distributor, Wholesales, and retailers through the implementation of account strategies and plans in order to maximize volume, share and other distribution management parameters performance vs. the competitions. Ensure that the territory volume and distribution objectives of company brands are achieved by trade channel and outlet type in order that availability is maximized in line with brand strategies and the needs of the market. Ensure optimal stock levels, product quality and freshness through stock management, orientation to the trade and reporting on supply chain and product issues. Ensure that price is in line with the company strategy. Co-ordinate contract employees to ensure that trade marketing representation in retail chain outlets is superior to the competition in respect of both core and added value services (where applicable). Manage financial accounts and assets for the territory to ensure that trade marketing resources are secure and used in the most efficient and effective manner possible. To take all reasonable measures to ensure adherence to BAT Environmental, Health and Safety (EHS) guidelines as well as all local legislation relating to EHS during the course of work. To provide market information and reports to ensure that the relevant marketing people are fully informed at all times. Maintain accurate records & monitoring of the achievement of weekly/cycle objectives and to submit reports as requested in order to ensure effective communication is maintained with management. Develop and manage an effective marketing team (Distributor & BAT team) through formal and informal coaching, monitoring, training. Implement and establish close working relationships with partners (distributors, trade and retailers) in order to gain high levels of trade support and loyalty whilst enhancing understanding of the trading environment.
  • Supply Chain Key Account Manager

    Ferrero
    2013.10-2014.07(10 months)
    Looking after Asda, Aldi UK & Ireland, Lidl UK & Ireland and Morrison’s account and categories, including the daily communication and interactions with Customer’s Supply Chain team. Responsibilities Building and maintaining a high degree of customer care and focus to ensure a customer receives the highest level of service by minimising failures and ensuring high levels of order accuracy. Working alongside external customers to produce forecasts that will be incorporated to the accounts planning system and process. Managing the overall demand, customer service and delivery process of key accounts Developing working relationships with key accounts, both at the customers site and in the head office. Managing the Demand Planning and Customer Service department. Producing weekly/monthly reports for the key accounts and the internal office. Holding monthly meetings with 3rd party logistic providers to discuss any on-going or recurrent production/co-packing issues and putting a plan of action in place to improve them. Arranging ways of working session with our logistics providers to get more insight and understanding about their system and vice versa. Arranging monthly KAM meetings with NAM’s to discuss future and current forecast as per on-going requirement. Managing a team of 2 people and involved in their development and coaching. Having regular conversations with the factories based in Europe about any production issues and keeping an eye detail for the lorries coming to U.K border control.
  • Service Solutions Specialist

    Unilever
    2010.04-2013.09(3 years)
    Delivery of Customer service in Asda, Sainsbury, Nisa, Morrison’s account and categories, including the daily communication and interactions with Customer’s Supply Chain team. Responsibilities Building and maintaining a high degree of customer care and focus to ensure a customer receives the highest level of service by minimising failures and ensuring high levels of order accuracy. Order cycle processes for designated customers/categories. This will include receiving and processing electronic or manual orders, ensuring accurate entry and checking for failures after an order run. Reporting and understanding weekly service failures, seek to anticipate and prevent reoccurrence. Handling customer logistics complaints, logistics queries and discrepancies in a professional manner from accurate investigation to issue resolution. Supporting the use of Supply Chain Innovation tools for the processing of orders, such as VMI and intranet and depot stock management. Supporting the Customer Replenishment Specialist or the Demand Planner by monitoring and evaluating supply chain performance, as well as providing management information for customer service reporting against specific KPI’s. Day to day buyer contact and relationship management with the designated Customer(s). Support Customer Supply Chain manager in delivery against the Supply Chain SIA and account group Joint Business Plans. Execute Terms of Trade compliance at the point of order (MOQ, delivery drop, delivery slot etc.). Working closely with Replenishment Specialist and Requirement planners to make sure that customer forecast is fulfilled on time and report customers in advance about any production delays or supply issues and making sure that all our customers are well informed about our newly launched products along with their supply details. Build and maintain a professional relationship with hauliers and making sure that all deliveries are made on time.
  • Administrator

    Worldwide Flight Services (Heathrow Airport), U.K
    2009.12-2010.03(4 months)
    Worked on American Airlines Cargo Contract. Responsibilities Entered and maintained Import and Export Data into excel based program. Deal with HM Revenue queries for the shipments going out from London and creating T1 documents for the Destinations. Provide a general administrative service to the company as a whole including dealing with incoming and outgoing post, photocopying, coordinating mailings etc. Ensured that adequate levels of Stationery, stamps, photocopier supplies and cleaning materials are available at all times and ensure that office equipment (e.g., photocopier, phones), receives regular maintenance as required.
  • Customer Service Officer

    Gulf Air (Heathrow Airport), U.K
    2007.08-2009.12(2 years)
    Responsibilities Checking-In Business and First Class Passengers at Heathrow Airport, Terminal 3, Departures. Carryout Passenger Security Checks including checking of travel documentation such as Passports, Visas and Ticketing. Used various I.T Systems in order to process Customer Check-Ins. Dealt with adhoc Customer queries that may arise including managing delayed flights and Passengers in order to initiate timely and satisfactory outcome for both Parties. Managing customer service operations for rendering and achieving quality services by resolving customer complaints on performance bottlenecks. Meet Company’s social standards of dress and conduct standards at all times while representing the company either on or off the job. Prepare post flight paper work in the office and perform additional functions (essential or otherwise), which may be assigned from time to time.

Educational experience

  • London Executive Schools

    Business Administration
    2009.09-2010.08(a year)
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