Mallory's Resume

Mallory

Live in United States

Nationality

Summary

85% Extensive social media strategy experience at Credit Karma and Heat, including user engagement and content creation. 1, Community Growth & Operation Experience (User Acquisition, Retention, Activity Enhancement) The candidate demonstrates strong expertise in social media strategy, campaign execution, and community management as seen in various roles. However, specific experience in user acquisition, retention, and activity enhancement in a community management context is not explicitly mentioned. 2, Familiarity with the US market (social media, user habits, cultural background) The candidate has consistently worked with US-based companies (Credit Karma, Levi's) and has executed social media campaigns tailored to US audiences, demonstrating familiarity with the US market. 3, Social Media Operation (Facebook, Instagram, TikTok, Discord, Reddit, etc.) The candidate managed social media platforms like Facebook, Instagram, Twitter, and LinkedIn during their tenure at multiple positions, indicating significant hands-on experience in social media operation. 4, Content Creation & Management (able to plan community content and encourage users to participate in UGC content generation) The candidate's role involved creating social media content, writing website blogs, and strategizing influencer campaigns, which aligns with the content creation and management requirement. 5, Online & offline event planning and execution (event promotion, user recruitment, execution feedback optimization) The candidate has some experience orchestrating industry events at Heat, but the scope and relevance to the required online/offline event planning and user recruitment are not fully clear. 6, Data analysis capabilities (user behavior analysis, optimization of community strategies) The candidate compiled and analyzed reporting metrics for social campaigns, drawing actionable insights to guide subsequent campaigns, which demonstrates strong data analysis capabilities. 7, Must be located in San Francisco Bay Area The candidate resides in Oakland, California, which is part of the San Francisco Bay Area.

Work experience

Social Media Strategy Manager
Credit Karma
2022.03-Current
(3 years)
Social Media Strategist
Credit Karma
2020.03-2022.03
(2 years)
Associate Social Media Strategist
Credit Karma
2018.11-2020.03
(a year)
Brand Strategist
Heat (Advertising, not basketball)
2018.07-2018.11
(5 months)
• Created monthly paid and organic social briefs for clients and guided creative through deliverables • Built out social strategy for evergreen, timely and influencer campaigns for paid and organic purposes • Compiled and analyzed reporting metrics for monthly social campaigns, drawing insights to guide the following months campaigns. • Managed social media influencer activations Clients/Brands: Wild Turkey Bourbon, DENIZEN by Levi's, Signature by Levi Strauss & Co
Social Strategy Coordinator
Heat (Advertising, not basketball)
2017.08-2018.07
(a year)
• Supported the strategy team on new business pitches • Conducted competitive social audits for existing clients and new business opportunities • Managed social media channels for clients (posting, community management, reporting) • Contributed to a weekly newsletter on industry updates circulated within the company. • Helped orchestrate an external industry event, the Heat and the 3% Conference, championing female empowerment and visibility in the industry. • Provided support to creative, strategy, and investment teams. Show less
Digital Marketing Coordinator
Left Coast Marketing
2016.06-2017.08
(a year)
Managed email campaigns in MailChimp and social media platforms including Facebook, Instagram, Twitter and LinkedIn. Wrote content for website blogs. Organized and cleaned up client database for future campaigns. Updated website content. Edited videos and photographs for blog, social media pages and website. Assisted in photo shoots.
Marketing Intern
It's All Good Media, Inc.
2016.06-2016.08
(3 months)
Market research for website content, wrote draft press releases, wrote and designed social media content, created sizzle•reel videos for website and social media, created an infographic, and social media outbound.