• Developed and executed community-driven marketing strategies, increasing program engagement by 40%, specifically targeting underserved youth demographics. • Led multiple outreach campaigns that boosted program attendance by 25% and contributed to a 20% increase in funding through enhanced community outreach and partnerships. • Managed digital marketing campaigns across Google Ads, Meta platforms, and other social media channels, reducing cost-per- click by 20% through continuous optimization. • Collaborated with cross-functional teams, including program managers and data analysts, to measure and report on key performance indicators (KPIs) for all campaigns.

• Increased account openings by 40% through optimized digital campaigns on Facebook, Instagram, and Twitter. • Optimized Google AdWords and Facebook ad campaigns, increasing customer engagement by 30% through precise targeting and data-driven strategy adjustments. • Developed email marketing campaigns and newsletters, raising open rates by 25% by implementing A/B testing and refined audience segmentation. • Leveraged data insights to optimize future marketing strategies, increasing the conversion rate of qualified leads by 25%. • Enhanced customer lifecycle by collaborating with sales and customer success teams to develop effective lead nurturing strategies.

• Directed B2B marketing campaigns that contributed significantly to achieving a $1.5M sales target for FY2021 through targeted lead generation and customer outreach. • Developed and managed campaigns using Salesforce CRM to increase client engagement, contributing to improved customer satisfaction and retention. • Reduced marketing expenses by 20% through data-driven sales analysis and strategic market optimizations. • Collaborated with sales teams to refine marketing strategies, resulting in higher customer loyalty and a more effective sales conversion process. • Conducted market research to understand customer needs, adjusting product positioning and outreach strategies for better market penetration.

• Spearheaded the launch of the company website, optimizing SEO strategies to increase online sales by 170%. • Managed D2C e-commerce initiatives on platforms such as Amazon, increasing sales by 45% through improved product listings, optimized advertising, and customer engagement. • Developed and refined engaging content for product pages, resulting in a 30% increase in product page conversion rates. • Conducted competitive analysis and refined product marketing strategies to outperform competitors and capture additional market share. • Worked closely with cross-functional teams (IT, Sales, Operations) to improve customer satisfaction, streamline operations, and enhance the user experience.