Work experience

• Business Development Manager

  Leads.io

  2023.04-Current

  (2 years)

  Key Achievements:• B2C Market Expansion: Led the growth of Leads.io’s Brand-Direct division, acquiring high-quality B2C leads through a performance-based model, ensuring clients only pay per lead while maximizing ROI.• Push & Pull Marketing Strategies:Push Marketing: Developed paid digital ads, email campaigns, and retargeting strategies to boost brand visibility and conversions.Pull Marketing: Implemented SEO, content marketing, and organic social media to drive inbound lead generation and engagement.• Meta Exclusive Partner Strategy: Leveraged Leads.io’s Meta partnership to execute targeted ad campaigns across Facebook, Instagram, TikTok, and Taboola, ensuring scalable lead generation.• Global Market Operations: Worked with Leads.io teams across Europe, North America, and Australia, ensuring strategic consistency.• Client Acquisition & Retention: Built and nurtured long-term B2C relationships, securing high retention rates and revenue growth.• Custom Lead Generation Solutions: Designed tailored strategies integrating social media advertising, SEM, and native ads to maximize engagement.• Strategic Media Partnerships: Utilized Leads.io’s owned media brands and partnerships to generate high-quality leads and strengthen client relationships.• Transparency & Operational Excellence: Established a “no-black-box” approach, ensuring campaign transparency, trust, and loyalty.• Performance & Data Analytics: Monitored KPIs, refined targeting, optimized conversion rates, and improved efficiency.• Cross-Functional Collaboration: Partnered with strategy, development, account management, legal, design, and marketing teams to optimize lead generation.• Event Representation & Networking: Represented Leads.io at industry events and client meetings, expanding market reach.• Market Insights & Adaptability: Tracked trends, competitor strategies, and client needs to refine outreach and maintain a competitive edge.
• Senior Business Development Manager – Benelux Region

  Garrett Leight California Optical

  2019.11-2023.03

  (3 years)

  • Built and managed robust sales pipelines, consistently exceeding revenue targets and driving sustainable business growth.• Led client engagement initiatives, nurturing existing relationships and identifying new growth opportunities.• Collaborated closely with cross-functional teams (marketing, logistics, sales) to execute effective campaigns and enhance lead generation.• Streamlined order fulfillment processes, ensuring timely delivery and significantly reducing operational delays. • Managed specialized orders and prioritized B2B accounts, delivering customized solutions tailored to client-specific requirements.
• Business Development Manager - Benelux Region

  Garrett Leight California Optical

  2019.02-2019.11

  (10 months)

  • Led high-value partnerships and key account strategies, increasing market share and strengthening long-term client relationships.• Managed strategic networking efforts, establishing strong connections with industry influencers and prospects to drive collaboration.• Spearheaded regional sales growth initiatives, aligning business strategies with customer needs to achieve sustainable revenue growth.• Represented Garrett Leight at industry trade shows, conferences, and client meetings, securing new partnerships and boosting brand recognition.• Conducted detailed data analysis on consumer behavior and market dynamics, refining sales tactics to enhance effectiveness and market reach.• Oversaw business continuity planning, ensuring seamless operational performance and cross functional coordination during key organizational transitions.
• Business Development Manager (BDM) – BlackLine | SaaS for Financial Close & Accounting.

  BlackLine

  2015.01-2018.12

  (4 years)

  • Led comprehensive sales qualification and engagement processes, aligning BlackLine solutions with clients strategic objectives.• Developed and executed strategic outbound prospecting initiatives, targeting C-suite and key decision-makers globally.• Delivered compelling and customized product demonstrations, clearly articulating the benefits of BlackLines financial automation solutions.• Managed an international portfolio of high-value clients, ensuring retention, account growth, and renewal success.• Consistently exceeded sales targets, revenue goals, and significantly contributed to sales pipeline growth.• Ensured CRM accuracy (Salesforce, Outreach, LinkedIn Sales Navigator) for effective forecasting,client engagement tracking, and analytics.• Collaborated closely with marketing teams to refine and optimize demand-generation andlead-nurturing strategies.• Negotiated and finalized long-term contracts, achieving consistent revenue growth and customer satisfaction.• Represented BlackLine at global industry events, conferences, and customer meetings to enhance brand visibility and market presence.• Provided consultative expertise in SaaS solutions, specifically regarding financial close automation, including modules for:• Journal Entries & Journal Management - Transaction Matching & Reconciliations - Task and Workflow Automation - Compliance & Reporting.
• Senior Business Development Representative - BlackLine | SaaS for Financial Close & Accounting.

  BlackLine

  2013.01-2015.01

  (2 years)

  • Managed complex B2B sales cycles, effectively engaging senior finance and accounting stakeholders.• Mastered and leveraged advanced sales tools including Salesforce, LinkedIn Sales Navigator, Outreach, Zoom Info, and Discover Org.• Conducted outreach in greenfield markets, successfully penetrating 90% of the available market segment.• Delivered advanced product demonstrations, addressing specific customer pain points and effectively handling objections via phone and email. • Secured high-value sales opportunities by engaging directly with C-suite executives and Fortune 500 decision-makers. • Provided strategic feedback to marketing teams, refining campaigns to boost lead quality and engagement. • Contributed insights at corporate strategy meetings, helping shape effective go-to-market approaches.
• Business Development Representative (BDR) – BlackLine | SaaS for Financial Close & Accounting.

  BlackLine

  2011.09-2013.03

  (2 years)

  • Qualified inbound leads generated through marketing campaigns, industry conferences, and digital channels.• Conducted outbound prospecting to identify and engage new business opportunities.• Supported marketing initiatives, enhancing overall lead generation effectiveness.• Maintained accurate data in Salesforce and Outreach, optimizing forecasting and pipeline visibility.• Qualified inbound leads generated through marketing campaigns, industry conferences, and digital channels.• Delivered tailored product demonstrations, clearly showcasing BlackLines value in automating financial close processes.• Consistently exceeded sales KPIs, surpassing targets for lead conversion, meetings scheduled, andclient acquisition.• Developed strong expertise in cold calling, prospect engagement, and objection handling, effectively communicating value to finance and accounting professionals.